The US hard seltzer category is saturated

Boston Beer’s CEO, Dave Burwick, stated the US hard seltzer category is likely
overwhelmed by too many brands which are very similar and fighting for limited shelf
space. He went further to predict some brands will eventually be discontinued because of
the crowded marketplace. The hard seltzer industry is dominated by Truly (Boston Beer’s
brand) and White Claw (a Mark Anthony’s brand), commanding ~75% of the category.