Smirnoff pairing with influencer to host virtual workouts.

Smirnoff Vodka is celebrating Women’s History Month by sponsoring a series of virtual workouts following by a happy-hour discussion with several celebrities. The company partnered with fitness studio SideBarre, a black women-owned small business (Washington DC), to offer the on-line series starting with March 3rd. Part of the campaign, the company is pledging $50,000 to Black Girl Ventures, a charity group that provides access to capital to black and brown women business founders.