Molson Coors Ireland launched dedicated teams to support its growing portfolio of brands in emerging, fast growing beverage categories.

The support teams are part of the Beverage Hub with an aim to build independent partnerships across innovative brands in new sectors such as RTD, adult soft drinks, and premium spirits. As part of this announcement, the company announced three new distribution partnerships with Jimmy’s Iced Coffee, Lixir Drinks & Tarquin’s Gin and Twin Fin Rum.