Since taking over the top job, Molson Coors’ CEO, Gavin Hattersley is mainly focused to learn beyond beer as energy drinks, THC and CBD infused beverages, hard seltzers and plant-based diet sodas, fundamentally change the company’s portfolio. All of this is being triggered by rapid shifts in consumers’ taste and buying preferences. From the CEO: “it was clear that people were looking for other alternatives and other choices and we were being at a clear disadvantage because we didn’t play in some of those spaces”.
