Molson Coors expanding portfolio

Since taking over the top job, Molson Coors’ CEO, Gavin Hattersley is mainly focused to learn beyond beer as energy drinks, THC and CBD infused beverages, hard seltzers and plant-based diet sodas, fundamentally change the company’s portfolio. All of this is being triggered by rapid shifts in consumers’ taste and buying preferences. From the CEO: “it was clear that people were looking for other alternatives and other choices and we were being at a clear disadvantage because we didn’t play in some of those spaces”.