While India’s beer market was not one of the biggest ($7.8bn vs $105.4bn in US), a combination of population growth (15 million per year) and thirst for craft beer among young and wealthier people but has potential to grow into one of the world’s largest beer markets. This extra potential demand comes at the right moment for the Australia barley market, as it searches for replacement markets due to China’s decision to apply an 80% tariff on Australian barley due to trade tensions between the two countries.
