Heineken USA and Waze launch a US campaign to reduce drunk driving.

Heineken is partnering this Summer in California with Waze (driving direction APP) to provide in-App notifications including vouchers from leading rideshare APPs to encourage consumers not to drive when they drink. The campaign was launched on Memorial Day and will last throughout the Summer, with a goal to expand in other markets and in an on-going effort to get drunk drivers off the road.