Heineken Mexico launched the annual Heineken Green Challenge

The annual Heineken Green Challenge, an initiative seeking to activate an entrepreneurial ecosystem through initiatives with the greatest global impact. The areas of focus include innovation in the value chain of the agri-food sector, fair trade and community development, crop diversity, productivity, and climate change. Participants can submit proposals by Sept 17th, 2021, and continues the programme commenced in 2018, with over 7,400 entrepreneurs participating in more than 2,400 projects.