Heineken launches new Smart Working campaign

The company’s new ad campaign advises people to never drink alcohol while working
or switch to smart drinking with Heineken 0.0. The idea is a result from the Covid-
required working from home requirements and along with Zoom Meeting fatigue there
are often difficulties in separating work from life. In some cases, new habits form
related to alcohol consumption and this campaign is aimed at helping people achieve a
healthier outcome.