Heineken is bringing the stadium experience into the house

To deliver UEFA Euro 2020 fans an ‘in stadium’ experience, Heineken has created the
Stadium in Box containing an authentic stadium dugout chair. The dugout chair is
accompanied by backdrop of fans in the stands, a beer fridge, official UEFA Euro 2020
merchandise and a voucher for gourmet food delivery. To avoid any hassle, a team
from Heineken is assigned to each special delivery to install the boxed stadium. There
are 51 boxes in the competition run by Heineken and Tesco.