Heineken developed a sustainable bar concept, the ‘Greener Bar’, for the London E-Prix, with a goal to create the standard design for all future events sponsored by the company.

All elements of the Greener Bar rethink about reducing waste, water, emissions, and energy use. Example of how this is achieved are: benches and cushions made from recycled materials, wooden standing tables from naturally felled trees, pallets and beams are all standard sizes, and most importantly coasters made from spent grains (a brewing byproduct).

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