Heineken beers become the official drinks of Allianz Parque

Heineken has secured a sponsorship contract with the Allianz Parque stadium (Brazil) till 2026. According to the agreement, the Heineken and Amstel brands will be the official beers for the stadium where the Palmeiras football club plays. These brands will have exclusivity within Allianz Parque while the partnership extends also to the ‘Green Your City’ brand platform, bringing a series of initiatives to promote the relationship between cities and nightlife, with a sustainable perspective.