Hops and Shots, a craft beer company, launched a new product range after partnering with Blackburn Rovers: the brands are named Rovers Lager, Champions Golden Ale, and Ewood Bitter. Further partnership plans include other football clubs, rugby and cricket clubs all over the country as a means to connect with sport fans. Previous partnership included collaboration with celebrity chef Hugh Fearnley Whittingstall and UFC fighter Darren Till.
