Consumer trends worth monitoring

Brewer, both big and small, are closely watching consumer trends to stay connected to the factors that support sales. Even more so, craft beer has a certain symbiosis with consumers related to unique tastes and being locally produced which are paramount for any craft beer to succeed. Trends to watch include the rise of non-IPAs, low and no-alcohol beers, lager love, and the continued rise of hard seltzers.

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