Champagne of Beers

The Milwaukee Wisconsin, USA) Common Council passed a resolution that creates the “Champagne of Beers” concept, by designating the Champagne of Beer Region, located on a portion of West State Street within the Miller Brewery grounds, part of the Molson Coors company footprint.  The company introduced the Miller High Life in 1903 and marketed as the “Champagne of Beers” in 1906 and the Company maintains the same recipe (and iconic clear glass bottle shape).