Budweiser will not advertise during Super Bowl games.

For the first time in 37 years, Budweiser will not run commercials during the Super Bowl. AB InBev, the owner of Budweiser, will use the marketing dollars to support Covid-19 vaccine awareness and access (as the current vaccination campaign is falling short of the set targets by the federal government). Also, the company will run Super Bowl ad digitally, in the week leading up to the Super Bowl event. The ad will focus on resilient Americans during the Covid-19 pandemic.