To celebrate the recently launched football season, and as an official sponsor of English Premier League, the global beer giant announced the launch of a “Budweiser Smooth Kick off promo”. The promo gives the chance to win brand new cars (Mercedes Benz), Playstation 5 consoles and other prizes. Customers can win prizes by buying a 600ml bottle of Budweiser and thereafter text the unique code under the crown to 20050, all whilst enjoying their favorite La Liga and Premier League matches.