Beer News

Heineken reveals limited-edition football bottles.

May 10, 2021

The limited bottle design is featuring the flag of the different qualifying teams to the 2020 UEFA European Football Championship, a major football event held every four years. Due to the pandemic the 2020 Championship will only be played June 11-July 11, 2021. The limited bottle from Heineken is available across multipacks for the flagship Heineken 5% and Heineken 0.0% brands. As reopening brings people back together this is great time for Heineken to re-connect with football enthusiasts.

Asahi Super Dry the official beer for the 2023 Rugby World Cup.

May 8, 2021

Asahi and World Rugby reached an agreement to have Asahi Super Dry beer as the Official beer for the Rugby World Cup 2023. The cup takes place in France from September 8th to October 28th, 2023 with 20 countries participating including South Africa, England, Wales, New Zealand, Japan, France, Australia, Ireland, Scotland, Italy, Argentina, and Fiji.

Coors Light releases a weighted hoodie.

May 7, 2021

Coors Lights introduced the first piece of clothing designed to maximize the chill – Coors Light Raptor Weighted Hoodie. The hoodie uses the same technology as the weighted blanket, which is known for its calming properties. The hoodie is intended to be worn during games so fans can chill through buzzer-beating couch-coaching, high pressure moments with ease.

The Guinness Brewery teams up with Black Marylanders to fund social justice.

May 7, 2021

The Halethorpe Brewery created a specialty beer intertwined with black culture as part of the Guinness Gives Back Baltimore Community Fund, a million-dollar commitment to support three areas in the Baltimore region’s Black community – economic, justice, and community empowerment & equal representation. One such beer is ‘See Us’, a brown ale infused with flavours of sweet potatoes, cinnamon, nutmeg, allspice and a whisper of vanilla.

Stella Artois is launching a new bottle to support restaurants.

May 6, 2021

Stella Artois is aiming to launch a sleek aluminum bottle, with a portion of proceeds going towards the James Beard Foundation’s ‘Open for Good’ program, which offers help to restaurants that may be struggling to survive. The new bottle will carry a QR code the shape of a chalice on the back, allowing patrons to scan for information about the fund and nominate restaurants to be on the receiving end of the assistance. A great initiative to support those businesses hardest hit during the pandemic.

New Hard Seltzers hitting the market this Spring.

May 6, 2021

The list of Hard Seltzer brands continues to expand at a feverish rate, with seven new additions coming this Spring: New Belgium Brewing’s Fruit Smash; SLO Brew’s Cali-Squeeze; Braxton Brewing Company’s VIVE Fruit Punch; Cape May Hard Seltzer; New Realm Brewing’s AlphaWater; Molson Coors Vizzy; and Bud Light Seltzer’s Limited Edition “Out of Office” flavours. Will the Hard Seltzers category ever reach a saturation point? Eventually, we think so but currently there are no signs of slowing as everyone is jumping into this high growth segment.