Atwater Brewery unveils new branding and packaging

Atwater Brewery (Michigan, USA) revealed new packaging aimed to make thjeir
flavours stand out on retailers’ shelves and innkeepers’ bars. The new packaging will
highlight the name of the beer with a well-known logo on every can and bottle. The
company is known for its unique brews and its “Born in Detroit. Raised Everywhere.”
logo. Atwater recently joined the Molson Coors family bringing with it a Detroit brewing
tradition going back more than 180 years as the city’s first brewery in 1836.