AB InBev is to work with Epsilon on data insight.

AB InBev has selected Epsilon, a Publicis Groupe company, to manage data insights which will help the world’s #1 brewer to get closer to its consumers through data analytics from a media and marketing approach. The analytics focus less on channel-oriented insight and more on an audience-oriented approach, shifting toward who the company wants to talk to and where these people are located. Through data and insights, the company expects to better fit the needs of beer consumers.