The bottle was developed at the World #1’s Global Innovation and Technology R&D Centre (GITEC) in Leuven (Belgium). Besides reducing costs and prices, the bottle also contributes to an important reduction in carbon emissions (a year production of bottles for company’s brands in Europe would reduce CO2e to the equivalent of 62,000 cars off the road annually). RMI: Packaging innovation advances the sustainability efforts for AB InBev.
