ABInBev is offering four SKUs of 33cl packed products with the price marked on the
product packaging (in this case GBP5.99) being rolled out across the UK off-premise
marketplace. According to the company, the UK and Ireland divisions, are seeing
increasing interest for consumers for packs with clear pricing as they are viewed as less
confusing and more transparent. Analysts believe the transparent pricing will not
detract from the brand perception which is sometimes a concern when pricing is put on
the packaging.
