Big named participants include AB InBev, Ahold Delhaize, Asahi Europe and International, Carrefour, Diageo, Mondelez, Nestle, PepsiCo, Pernod-Ricard, Tesco, Unilever, and Viterra. The initiative is part of the European Green Deal and the ‘Farm to Fork’ strategy aimed to transform European agriculture into the world’s leading sustainability-focused region.
