RMI Analytics lives and breaths the brewing industry across all the related elements within the supply chain, this is why we have prepared for you this section to keep our readers up to date with latest industry news. Follow us on social media channels to remain current, up-to-date, and to STAY INFORMED!!
Chivas Brothers and Pernod Ricard announced kicking off sourcing all barley for Aberlour and The Glenlivet whisky from local farmers.Russia
Russia is introducing an export quota and duty system for wheat, barley and corn on February 15th as a means to fight ensure sufficient domestic supply for milling and feed purposes. In the case of wheat, the export duty would go to €50 ($78.40) per ton. There are hints the export restrictions could extend into the Crop 2021 season.Australian malting barley
A cargo of 35,000 tons of Australian malting barley was shipped in the middle January destined for Mexico, a market dominated by two main players: Grupo Modelo (part of AB InBev) and Cerveceria Cuauhtémoc Moctezuma (part of Heineken). This cargo follows approximately 90,000 tons shipped from Europe to Mexico in late 2020. The overall need is predicated by lower production in the local barley crop in 2020.American Malting Barley Association
The American Malting Barley Association (AMBA) approved and recommended 2021 malting barley varieties list, containing 33 Two-Row and 7 Six-Row varieties. Modification from the 2020 list include dropping Scarlett and the addition of Flavia, Mayflower (produced by Malteurop) and Moravian 179.
Idaho 2020 barley crop – record average yield
Idaho ranks #1 in the US in terms of total barley production, and where approximately 70% of the produced barley is malting quality. Idaho farmers produced 55M bushels (1.2M tons) of barley from ~500,000 harvested acres. Yields ranges from 140 – 180 bushels/acre (3.2 – 4.0 tons per acre).Univar to distribute EverGrain’s ingredients in Latin America
Under an agreement reached between Univar Solution Inc and EverGrain LLC, Univar becomes the exclusive distributor in Latin America for EverGrain’s portfolio of plant-based protein and fiber ingredients for use in food, beverage and nutraceutical products. This follows a previous agreement between the two companies to distribute the same product portfolio in United States, Canada and different countries in Europe, Middle East and Africa.Southwest Virginia (US) farmers growing barley for craft brewers.
InvestSWVA, a public-private business attraction and marketing campaign for South Virginia hosted a virtual celebration featuring partners of Project Calypso, a project where small, family farms are growing malting barley in the region. The company is marketing the “Appalachian Grains” brand to breweries and distilleries across the state as well as in surrounding states.South African barley farmers impacted by the alcohol ban
South African barley farmers are feeling the impact of the pandemic related alcohol ban, as demand for the grain used to make beer falls and stockpiles are building. It is forecasted that existing stocks (719,307 tons in December) are 50% higher than the year prior while the sale of alcohol remains prohibited. The barley planted in South Africa is mainly for malting (brewing) purposes and finding alternative markets for a surplus would be a financial hardship for farmers.Australian barley farmers find new markets
Australians barley farmers are finding new markets for their production in light of China’s imposed barley trade tariff. These new markets are Middle East (including Saudi Arabia), South East Asia and more recently Mexico, which is to receive the first shipment of malting barley, sourced by CBH in Western Australia.EverGrain (USA): Sustainable barley proteins and fibers.
EverGrain is introducing sustainable and innovative plant-based protein and fiber ingredients made from barley. The company is utilizing a proprietary process that transforms saved grains from the brewing process into nutrient-rich ingredients that can be used in a variety of food and beverage applications. The process was developed over five years of rigorous research and development.New Cornell University barley variety named: Excelsior Gold
A barley-pea mix is helping a farm in Cotsworld (England) achieve improved soil
health and reduce carbon emissions. The farm is using spring barley Irina and a
marrowfat pea, as these leafy peas can use the barley plants as a climbing
frame. The farmer started to grow the mix 12 years ago and continues to develop
Iran is buying 700,000 tons of Iraq’s surplus barley at $125 per ton. Iraqi agriculture ministry announced interest from Iran, Saudi Arabia and Turkey to buy its grain via a tender. Also,Tunisia state grain importer bought 100,000 tons of each wheat, feed barley and durum.Australian coarse grains main buyers in October – Japan, Saudi Arabia and China
Latest export data show that Australian malting barley was mainly bought by Japan (30,800t out of 37,838t), Australian feed barley was mainly bought by Saudi Arabia (66,000t out of 108,441t), while Australian sorghum was mainly bought by China. Further data from the latest export reports, show that Australia exported 153,615t of malting barley during August to October, 431,769t of feed barley and 108,758t of sorghum.Highest ever spring barley yield in Dorset
A farmer in Dorset, UK achieved the highest ever yield for spring barley, with
malting variety Laureate, at 9.3t/ha on average with top field reaching
10.5t/ha. All achieved via a focus on crop nutrition and canopy management, including variable fertilizer rates, micronutrients, and bio-stimulants.
Early results of Argentina barley harvest show yields approaching 10% above normal/expected but with slightly lower proteins than anticipated. Harvest is approaching 50% complete and better yield areas still ahead. To watch closely is the ‘rain at harvest’ situation, as there has been some rain with other few heavy showers possible.Fist grain export from Australia’s NWS ports
GrainCorp is happy to report the first grain export in years, after a few years of drought. The export represents a shipment of 50,000 tonnes of wheat collected from Southern NWS towns of Barellan, Milvale, Quandialla, Calleen and Ardlethan.Malting barley premiums envisaged to increase next year
UK Grain traders forecast an increase in malting barley premiums, on the back of recovery from coronavirus lockdowns and a sharp fall in Spring Barley plantings in 2021. Grain merchants see a return of demand from brewers and distillers for malting barley, at pre-Covid levels at the same time as the AHDB Early Bird survey shows 700,000-750,000Ha of spring barley in 2021, down from 1,096,000Ha in 2020.New Beast barley variety
First results from the first commercial plantings of Australian Grain Technologies new barley variety “Beast” are confirming value for growers facing the challenging Australian environment. The planting took place near Perth, in soil conditions of sand over gravel and 300m of rainfall per year. The crop was harvested at the end of October with a yield at 4.88 tons/Ha. According to the company, the barley variety was bred as a high yielding option for growers in low to medium rainfall conditions.Only Irish barley in Irish whiskey
In 2019, Irish whiskey secured geographical indication from the European Commission, meaning that only whiskey that is distilled in the Republic of Ireland can be labelled as Irish whiskey. Beginning of December 2020, a request was submitted by a Social Democrats MP to amend the geographical indication to mention that the barley used in the manufacture of Irish whiskey needs to be sourced in Ireland as well. Republic of Ireland Agriculture Minister rejected the request, informing the country’s whiskey makers they would not be prevented from importing barley from other countries for the production of Irish whiskey. Reports show that 93% of barley used in brewing and distilling is native barley.India’s craft beers craze could boost Australian barley demand
While India’s beer market was not one of the biggest ($7.8bn vs $105.4bn in US), a combination of population growth (15 million per year) and thirst for craft beer among young and wealthier people but has potential to grow into one of the world’s largest beer markets. This extra potential demand comes at the right moment for the Australia barley market, as it searches for replacement markets due to China’s decision to apply an 80% tariff on Australian barley due to trade tensions between the two countries.Australian considers WTO appeal against China barley tariffs
As China is curbing imports of Australian goods via high import tariffs (top export products like iron ore, barley, crustaceans, animal hair, wood chips, cotton), Australia is responding with plans to take China to the WTO regarding these trade practices including the barley tariff. The path follows as a next step after the unsuccessful resolution through China’s domestic processes.Contest to name new barley
Cornell University launched a contest to name a new barley and to support the New York state’s craft brewing industry. The barley, released by plant breeders at the College of Agriculture and Life Sciences, is the first climate adapted grain in the state. The barley it is resistant to local fungal pathogens and pre-harvest sprouting in the wet climate of the state. The barley will be available to brewers by autumn 2021 and will help the state farm breweries to meet the requirement that 90% their ingredients to come within the state by 2024. The contest goes until December 3rd with the winner being announced on December 16th, during the virtual Entire State Barley and Malt Summit.Ye Olde Centaur Barley Wine launched
Fremont Brewing and Brouwer’s Café launched the Ye Olde Centaur barley wine as a tribute to beer community legend, Matt Bonney, a larger-than-life personality on the Seattle beer scene. There is no better recognition than having a special product created in tribute to contributions made to the industry.
Brewers Collective, the craft business unit of AB InBev, is working with TerraCycle to design a system that promotes the proper use of PPE – personal protective equipment. The initiative involves the installation of TerraCycle Zero Waste Boxes in 17 breweries where used PPE equipment can be deposited and subsequently picked up by TerraCycle. The used PPE will be cleaned and processed into a raw material that can be re-used in new products, like composite decking, outdoor furniture and reusable shipping pallets.Minnesota (USA) Craft brewers back Govt bill to allow sales in smaller cans.
Nearly 30 Minnesota craft brewers have put forces together to help pass a bill to allow them to sell their products in any package between 12 and 64 ounces. Currently small brewers in the state can only sell their products in larger 25.36-ounce containers (‘crowlers’) or 64-ounce containers (‘growlers’).Best Brews in Toronto.
Ren Navarro, a beer diversity expert that moved her professional life into brewing from the life insurance industry, is recommending the following craft brewers as the best in Toronto: That Way Was Easy (Pale Ale) from Red Tape Brewing; Stork Derby (Stout) from Muddy York Brewing; Obey the Rules (West Coast IPA) from People’s Pint; and Audio Visual (Lager) from Collective Arts. Check them out when you get back to the great city of Toronto.Large US craft brewer expands into Colorado.
SweetWater Brewing Company, an Atlanta based craft brewer, is partnering with Eagle Rock Distributing Company to distribute its beer in Colorado, the 27th state where it will sell its beers.New Juice Theorem IPA to be released in March.
The new IPA, The Juicer Theorem, was launched by Melvin Brewing in early 2021 and is reportedly juicer than the typical West Coast IPA, more clear than a New England IPA, and with a robust 7% alcohol and 70 IBUs.Two new UK craft brewers named in consumers’ world top 10.
Full Circle Brew Co (Newcastle) and Alpha Delta Brewing (Newburn) were named in the top 10 new breweries in the world according to RateBeer, an independent website where consumers rate breweries and pubs. The review took place between June 1 2019 and January 1 2021, consumers rating breweries all over the world.Scottish beer firm invests to stop the spread of Covid-19 in Malawi.
Brewgooder, a Scottish craft brewer, invested £50k to improve the coronavirus infrastructure for more than 90,000 people in Malawi including the starting two major clean water projects.St Peter’s (UK) craft brewer sold.
John Murphy the owner of St Peter’s brewery, founded 23 years, sold the brewery to a team of private investors headed by CEO Derek Jones, who held numerous international marketing roles with SABMiller and Molson Coors (more recently as senior regional marketing director for Asia Pacific and Africa). The brewery was one of the first modern British craft brewers, known for its oval-bottomed flask style bottles and achieving notable export success.Kirin Holdings is to invest $30M in an Indian craft beer producer
Kirin Holdings is to invest $30M in an Indian craft beer producer, B9 Beverages. Even though the craft beer company is one of the smallest players in the Indian beer market, it does have 5-10% of beer market share in densely populated cities such as New Delhi, Mumbai, and Bengaluru.California to launch a statewide craft beer week.
The San Francisco Beer Guild plus six other guilds have joined forces to create a statewide California Craft Beer week with virtual events, tasting kits (8 or 12 packs of different beers curated by each of the 7 guilds). The event is meant to gather support for craft breweries across the state, who have been severely impact by the pandemic and its lengthy closure of bars and restaurants.First Craft Brewers Whiskey Project to be launched
Berkshire Mountain Distillers, an award-winning maker of select premier craft spirits, along with three brewers in the Northeast US are launching a trio of whiskeys as part of their Craft Brewers Whiskey Project. The release will take place in February 2021 and is the result of over five years collaboration between the parties. The collection includes the distilling of a dozen different popular beers this limited group of the country’s top craft brewers from across five States.Tortilla beer for Super Bowl 2021.
Two companies united forces to brew a beer using tortilla chips, just in time for the Super Bowl. Taco Works, a California based chips company, and Tio Rodrigo Craft Beer Micheladas teamed up to transform highly fermentable corn tortilla chips into a refreshing lager beer. To avoid adverse effects in the brewing process from the oil-fried chips, the brewers is using freshly bakes chips. The limited-edition Tortilla Chips Lager will be available in California select retailers and on-line.Craft brewers to embrace non-alcoholic beers.
Even though craft brewing was created as a movement to challenge the norms and blaze a new trail different from the large brewers, such craft brewers take more and more notice of the health trend associated with non-alcoholic products. Some brewers such as Sam Adams are already present in the non-alcoholic beer sector while other like, Athletic Brewing are focused entirely upon non-alcoholic beers. Other craft brewers are also creating full flavoured, non-alcoholic offerings for their customers, some from classic styles like stouts, IPAs, porters, ales and lagers.Brexit to stimulate December European craft beers sales.
To avoid supply disruption after Brexit, many UK consumers ordered stocks of European craft beers to make sure they are well secured with availability until all trade related matters affected by Brexit are resolved. At the same time, UK craft beer producers are bracing for increased costs as many ingredients and packaging materials come from the EU.Canadian craft brewers luring customers with specific tastes.
To overcome the traditional winter thinking in that red wine, bourbon and whiskey are more suited to warming people up on a cold winter day, a group of Canadian craft brewers (leave it to Canadians) are putting forward a range of tasty stouts. From big full-bodied stouts such as vanilla fudge imperial stout, peppermint hot chocolate stout, maple hazelnut coffee stout and Russian imperial stout, customer looking for malty goodness with a warming benefit – there are several options available. Sounds delicious.Best Irish independent craft beer.
Twenty brewers put forward beers, into a virtual peer evaluation event, meant to be the first Independent Craft Brewers of Ireland beer festival. These 20 beers were voted by the participant brewers by tasting numbered cans and bottles containing respective beers. The overall winner was Clock Imperial Stout from Around Brewery, a 12% powerful beer with masses of dark chocolate, toasted malt and roast coffee.South Africa’s craft brewers struggling.
Craft brewers in South Africa are on the brink of collapse due to the alcohol ban, warned the South Africa’s industry body. The alcohol ban was introduced as part of new lockdown measures due to the emergence of a new Covid-19 strain late in 2020. The previous two alcohol bans lasting more than three months combined, costed the South African beer industry an estimated 7,400 jobs and R14.2B in revenue.Craft beer trends in 2021.
Different consumers surveys are identifying the following five trends to take place in 2021 in the craft brewing industry: 1./ brewery landscape reshaping; 2./ rise of low and no alcohol beer; 3./ more juiciness (hazy IPAs, hazy pale ales, etc); 4./ craft malt (consumers discovering malt in a similar way as hops); and 5./ more hard seltzer (consumers being interested in sweeter beverages low in calories).South African female brewmaster using sorghum and rooibos
Entrepreneur Apiwe Nxusani-Mawela is looking to create a South African style of beer, Tolokazi craft beers and ciders, by using local hops and other ingredients (rooibos, sorghum). The brand takes the name after the women that brew traditional African beer, known as umqombothi. Her aim is “for people to come to South Africa and say they came and had the best most unique beer ever. … tasting beers that they have never had in their life before, and they couldn’t taste anywhere else in the world”.Maine senators to push for tax relief for craft brewers
Two US Senators in Maine, a Republican and an Independent, have joined forces to push for a tax relief for craft brewers and distillers, via an excise tax relief. The pair requested Congress is to act by the end of the year and view their proposal as being “an important economic lifeline to thousands of businesses across the country”.2021 packaging design trend.
Even though craft brewers are more concerned with the taste and quality of the beer they are producing, packaging is becoming increasingly more important, especially in the pandemic circumstance. Packaging design trends to watch for are story driven packaging, product naming front & center, anatomical ink drawings, and organic shape colour blocking.Massachusetts brewers celebrate franchise reform
Massachusetts lawmakers voted in December to allow breweries producing less than 250,000 bbls of beer per year (~300,000 hL) to terminate the relationship with their distributor at any time with 30 days’ notice. There are more than 200 breweries across the state that fit under the volume threshold indicated by the law, and therefore which will benefit from this increased flexibility in choosing their distributors.Off Premise craft beer packaging concepts.
Faced with taproom closures, craft brewers were forced to innovate their packaging offering to appeal to their diehard fans as well as attracting new consumers. Packs include: 30-packs, 6/12/18 packs containing a mix of beers, and 4-pack offerings of unique product offerings.Canoe Brewpub (Canada) bought by Craft Beer Market
Some further consolidation in craft beer, with Beer Market Restaurant and Bar Family, dining and craft beer chain, announcing a takeover for the Canoe brewpub (Victoria, Canada) on March 1st. The plan is to keep the brewpub named Canoe, but with some significant renovations and investments to come in the near future.Annual Craft Brewers Conference moved to September in Denver
The 38th edition of the Craft Brewers Conference & Brew Expo America (CBC), presented by Brewers Association, the premier conference and trade show for the craft brewing industry, is returning to Denver on September 9-12, 2021. The CBC conference was initially planned for in San Diego during March 29 to April 1, 2021. By moving to Denver in September the Brewers Association, will allow more participants to take part to the event in-person. The annual event is a great venue for craft brewers to meet, connect, and look at the future of the industry.A juicy new ale is launched
Coronado Brewing Company (USA) starts 2021 with an innovative ale – Orange Avenue Shandy. The beer is a super juicy, tart-with-a-hint-of-sweet Shandy, with 4.2% abv and brewed with 2-row malt, wheat and flaked oats for extra body. Citrus is a central theme for many new beer styles which Orange Avenue Shandy fits as well.Luxembourg craft and artisanal brewers are thriving
Craft breweries across Luxembourg are thriving despite the current lockdowns. Success is centered upon the craft beers being available in specialized shops, an offering bio (organic) beers and other unique offerings which consumers are strongly interested. The range is everything from sparking beers, 100% locally grown cereal ingredients, vegan, low-calorie, and espresso stouts. The interest is both local and for export to neighbouring countries.BrewDog wants to actovely support the UK covid-19 vaccine campaign
BrewDog CEO took to LinkedIn to offer the closed brewpubs as locations for vaccinations, for free. The reasoning was that these locations are equipped with huge refrigerators, waiting areas, separate rooms for vaccinations and personnel available to assist. As well, it creates strong goodwill for the brewer during the difficult pandemic lockdown and hopefully when re-opening begins, brings more consumers back to the bar.An Aluminum Can shortage continues to affect craft breweries
Aluminum cans were already in high demand even before the pandemic, as many beverage companies were switching to aluminum – widely viewed as a more environmentally friendly beverage container material. Increasing demand was further impacted by the shift to off-trade from on-premise consumption during the pandemic. The can shortage is expected through 2022 when additional capacity comes on-line.Kansas (US) lager brewed with 100% malt from local malting barley
Field’s & Ivy Brewery brew the first commercially bottled beer since 1890 with malting barley grown exclusively
in Kansas after owners Cory and Veronica Johnston began the journey 2016. The brewers’ grain company business, Great Plains Custom Grain, collaborated with grain company partner, Gary van Horn and within five crops they achieved malting barley quality.
Nova Scotia craft brewers acknowledge home deliveries as a lifeline for their business during Covid-19 situation when hospitality sales were down ~70% (taprooms closed, and kegs sales to restaurants/bars halted). Brian Titus, Vice President of the Craft Brewers Association of Nova Scotia and President of Garrison Brewing Company in Halifax believes home deliveries are here to stay.Southern New Hampshire brewers releasing interesting new beers.
Southern New Hampshire brewers (UK) are releasing some interesting new beers, including such as Rockingham brewery’s Remy’s DIPA (9%), a rye-based double IPA; Stark Brewing’s Zilla (8.5%), a double dry hopped & double IPA and Beermisu (5.3%), a dessert stout brewed with coffee, dark sugars and chocolate. Pipe Dream Brewing is launching White Chocolate Mocha Stout (9%), and Straight Trippin’ Triple IPA (10.5%), while Ancient Fire Mead & Cider Brewery is releasing Rogue Flywheel (7%), a hop and spicy raspberry blossom mead with pineapple and habaneros. Lots of higher alcohol products with unique, and innovative ingredients continues to stretch the beer category.More brewpubs for Delaware craft brewers
A House Bill, number 45, sponsored by Rep Bill Bush and Dem Dover West, would allow Delaware breweries to own and operate up to five brewpubs in the state, (up from currently limit of three). The bill was filed on Dec 18th and is aimed for growth in the State itself, rather than outside.Beer subscription clubs – lifeline for Illinois craft breweries
To succeed during the tough times generated by the Covid-19 pandemic, many craft breweries are finding a different business model – community supported breweries. This new concept allows consumers to pay a flat fee in exchange for a certain amount of freshly brewed beer per week/ month/ quarter which is either picked-up at the taproom or delivered to their home.US craft brewery tax break permanent
The latest Covid-19 relief bill passed by the US Congress, contains a permanent extension of the fermenters tax break, which applies to breweries, wineries and distillers. According to the provision, first instituted in 2017, breweries that produce less than 2M barrels per year are charged $3.50 per barrel in federal excise taxes instead of $7.00, for the first 60,000 barrels. The tax break was scheduled to terminate at the end of 2020.Virtual edition for BC Craft Brewers Conference in 2021
BC Craft Brewers Guild announced that it will be hosting the BC Craft Brewers Conference virtually in 2021. The conference will take place on Feb 3rd and 5th 2021, with the aim to bring together key stakeholders from the craft brewing
industry, for a networking and educational event. Tickets are now available online.
GearPatrol.com, an e-commerce platform, discussed with several beer experts (brewers, bar owners, beer journalists) and identified 46 best craft beers in 2020, You can check out the full list on their website.First black-owned soda company created in North Carolina
MichaelRobin son created Bingo-Bango Fresh Fruit Soda Company, of which he is the sole owner, the first wholly black-owned soda brand in the nation. He sees Bingo Bango to symbolize something unique, exciting, creative, or artistic.Anagram – a $60 beer pint in New Zealand
Anagram, a Blueberry Cheesecake Imperial Stout, by Omnipollo and Dugges, aged for nine months in Heaven Hill Bourbon Barrels, is a 15% alcohol beer, shipped cold from Sweden to New Zealand. It is sold by The Fridge and Flagon in Auckland in 200ml glasses, for $25 a glass. The cost per pint ($60) makes the beer possibly the most expensive beer in New Zealand.Missouri Craft Brewers Guild bringing brewers together
To mitigate the closure of the beer festivals, conferences and events, the Missouri Craft Brewers Guild brought together 22 breweries across the state to collaborate on one beer. The beer is called ‘Missouri Loves Company’. All proceeds resulting from the sales of this beer will go to the Guild, to be used for further efforts to protect and promote craft beer in the state. Also, the Guild hopes that customers will be drawn to the respective breweries.The best Chicago Craft Brewers List has been published
When we get back to exploring beer experiences, and if Chicago is in your plans, here is a sample of the Top 5 best craft brewers in Chicago: Corridor Brewery and Provisions, Motor Row Brewing, Dovetail Brewery, Revolution Brewing, and Begyle Brewing. We add the iconic Goose Island Brewery (part of ABInBev group and one of the first craft pioneers).Women are growing in importance in the Phoenix, AZ brewing industry
Brewing has been traditionally a male dominated industry, but that is changing as more and more women are making applications to work in breweries and taprooms, according to Greenwood Breweries owner, Megan Greenwood. This trend is further seen by the expansion of the Pink Boots Society, an organization of women in the brewing industry, founded in 2007, and now with 16 chapters and 2,400 members.Craft Brewing is coming to Washington, DC downtown
Renovating a 200-year-old downtown building into a brewery brings craft brewing in Washington business landscape. The owners of the Mulberry House brewery, plan to open in Spring 2021 in a rehabilitated old building in Washington’s downtown. The brewery will feature a restaurant, curated by an experienced New York chef, and a rooftop, overlooking the waterfront which is hoped to act as a catalyst for traffic in the community.Stockton Heath, UK to have a new craft beer shop
Craft beer shop Anchor and Hops opened a small specialist shop in Stockton Heath. When at full capacity, the shop will stock 350-400 different craft beers, in cans, bottles and kegs, from breweries across the country. In 2021, after coronavirus rules ease, the shop plans to open a bar for on-site enjoyment as well.Craft brewery to partner with clubs all over Lancashire, UK.
Hops and Shots, a craft beer company, launched a new product range after partnering with Blackburn Rovers: the brands are named Rovers Lager, Champions Golden Ale, and Ewood Bitter. Further partnership plans include other football clubs, rugby and cricket clubs all over the country as a means to connect with sport fans. Previous partnership included collaboration with celebrity chef Hugh Fearnley Whittingstall and UFC fighter Darren Till.Founders Brewing announced its 2021 Brand Calendar
Founders (Grand Rapids Michigan) announced its 2021 brand calendar, confirming the planned changes to their beer portfolios, including several new beers, and updated brand packaging. Some of the news shared: the launch of a Bottle Shop Series, including Nemesis barley wine style ale (11.2% abv) brewed with roasted malts and no shortage of hops; kick off of Panther Cub (9.2% abv) under the Barrel-Aged Series, a robust porter; the return of two popular brands in the Barrel-Ages Series – Mas Agave Clasica Lime (10% abv) and Mas Agave Clasica Grapefruit (9.7% abv).US Craft brewers hope for extension of beneficial excise duty for their sector.
As the Craft Beverage Modernization and Tax Reform Act, containing a lower excise duty expires end of December 31st. Craft brewers are watching closely if the measure will continue from January 2021. According to Colorado based Brewers Association and the Washington based national beer trade association Beer Institute, a higher tax is to begin January 1st. The two organizations are seeking an extension of the current lower federal tax and held a press conference with industry representation to deliver the message. The lower tax is seen as needed, specially under the pandemic circumstances, when many craft breweries were hit hard by on-trade lockdown restriction.Kentucky craft brewers are struggling due to Covid-19
According to a 2019 report, Kentucky has the second highest rate of craft brewers’ growth in the US. The 88 craft brewers across Kentucky have been devastated by the Covid-19 lockdown restrictions which has resulted in 3 breweries closing and dozens of other brewers struggling. Besides the lost trade in restaurants and bars, there is an on-going delay in the implementation of a law passed in March’20 to allow craft brewers to make limited direct sales to consumers. The law, a lifeline during the pandemic, is still not implemented.Fishbone – recyclable can carrier launched
Atlantic Packaging, in cooperation with Fishbone Packaging, announced a new recyclable can carrier to replace plastic ring handles, called Fishbone. Fishbone is a curbside recyclable, biodegradable, paper based can carrier that replaces single use plastics and uses significantly less material than full overwrap paperboard cartons. The new carriers are available for standard cans and Alumi-Tek bottles in both four-pack and six-pack formats.2020 Brewbound ‘Pitch Slam 12’ Competition announced
Brewbound ‘Pitch Slam 12’ Competition, presented by Anheuser-Busch’s Brewers Collective, announced its six finalists: Cajun Fire Brewing Company (New Orleans, Louisiana), Lunar Hard Seltzer (New York, NY), Norwalk Brew House (Norwalk, California), Pow Brewing Company (Torrance, California), Study Break Hard Seltzer (Los Angeles, California), Dokkaebier (San Francisco, California). Each brewer will make a ‘Pitch’ to a panel of experts and virtual participants who will vote for a winner, who will take home a trophy and the grand prize – an advertising package valued at $10,000, plus lab testing and quality assurance support from Elevate QA (a new initiative by Brewers Collective to provide free lab access and assistance to craft brewers).Renewed alliance to promote workplace safety in Ohio breweries
US Department of Labour’s Occupational Safety and Health Administration (OSHA) and an organization representing many Ohio craft brewers renewed a two-year alliance to improve workplace safety. Under the alliance, the participants will continue to develop and build awareness and educational programmes, delivered via free on-line trainings, on hazards in the craft beer industry – brewing, storing, bottling, canning, packaging, handling and delivery.College scholarship supports Black students pursuing brewing science.
A partnership between Sacred Heart University, New England Brewing Company and Connecticut Brewers Guild is supporting an initiative to provide The Connecticut Brewers Guild African American Brewing Scholarship. For the one-year brewing science programme, the recipient all tuition costs paid and allows students to learn the craft, get certified and intern at local breweries.All veteran brewed beer released in North Carolina
Crystal Coast Brewing Company of Morehead City, and Hopfly Brewing of Rocky Mount
joined forces to create a hazy pale ale (5.4%), brewed by all military veterans from both breweries. The beer was brewed with Yakima Chief Hops’ 2020 VeteransBlend, comprised by five different Pacific Northwest grown hop varieties.
Croatian craft brewer, Varionica, received a double gold medal for their Pale Ale beer, a bronze medal for their NOEL Passion Sour beer and a gold for their collaborative Chef’s beer, during the most prestigious beer competition – European Beer Challenge 2020. The Croatian craft brewer was in competition with thousands of samples from 39 countries.Hop Valley Brewing expanding across North America
Molson Coors, owner of Hop Valley Brewing and its flagship Bubble Stash IPA, plans a North American distribution and marketing expansion in 2021. This follows a Hop Valley’s significant growth in 2020, which stands at +21%.Pittsburgh Brewers Guild invitation to a virtual tasting session
The virtual tasting sessions will be held via Zoom, during the Holiday Season, with participants asked to go to a local brewery and/ or distributor to buy the beers which will discussed during the virtual sessions. The Pittsburgh Brewers Guild represent 30+ independent breweries in Allegheny County.Lagunitas launches a new non-alcohol IPA
Lagunitas launches a non-alcohol version of its #1 seller India Pale Ale, called ‘IPNA’, as the demand continues to grow for non-alcohol beers. The team wanted to ensure the new beer tastes like beer and therefore selected a different brewing technique than the traditional alcohol removal process. In this case, by pulling the yeast during the fermentation and before alcohol develops, this process allows flavour to fully develop in the brewing process, that includes introduction of hops at four points.Israel – Using Canadian Cannabis Industry Framework to Roll Out an Adult Use Market
Middle November, the Israel Justice Minister said that Israel is looking to legalise recreational cannabis within nine months. In anticipation of parliament approval of such a legalization, HEXO Corporation, a Canadian cannabis producer, announced a contract with Breathe of Life, a leading Israeli cannabis company. Hexo’s leverage on the Israeli market is related to the its relationship with Molson Coors. Molson provides Hexo with the necessary infrastructure to expand and help the Hexo to execute on the international sidNew black owned brewery in Grand Rapids craft beer scene
The first beer of Jamaal Ewing and Terry Rostic, the co-founders of Black Calder Brewing, was launched Friday after Thanksgiving as a black IPA with chocolatey notes and a citrusy finish. Even though the pandemic delayed some of the plans of the two co-founders, they continue their search of a location and intend to create a welcoming space for people in the neighborhood to gather.Lakefront Brewery to open ‘Hop Houses’ for dining and drinking during winter
In Milwaukee, Wisconsin, Lakefront Brewery is offering ‘Hop Houses’ which are small greenhouses which have been transformed into cozy, relaxing and decorated private dining experiences. Guests are able to spend 90 minutes in a six or eight-person Hop House, complete with white tablecloths, holiday lights, heaters. A food & drink minimum needs to be met during each visit.Brewing Company to support Air Ambulance
Birmingham Brewing Company is partnering with Midlands Air Ambulance Charity to raise funds for the local lifesaving service, by introducing a low alcohol beer to the festive range gift of the charity. The brewery is donating 5% for each sale to support the critical aircrew of the Charity and its vital work this Christmas. The two organization will jointly host a virtual beer tasting event on Thursday December 3rd.A Stratford Brewery tops in the International Beer Challenge
Free Way IPA of Athletic Brewing was named “supreme champion” globally in a right competition and in front of hundreds of beers entered in the competition. Brazil’s Crevejara Wals, neck on neck with Athletic Brewing beer, and three other regional leader were named the world’s supreme overall brewer this year.Aphria (a cannabis firm) Acquires an American Craft Brewers
Cannabis firm Aphria announced on November 4th to have acquired SweetWater Brewing Company, a craft brewer from Atlanta. The craft brewer generates sales of $66.6million, net income of $22.7million and is top 14 American craft brewer by 2019 sales. Besides expanding into a new business venture, this is a way for Aphria to make inroads into the United States market, in expectation of US federal legalization of cannabis.
Heineken’s latest sustainable report outlined a number of successes: 51% reduction in carbon emissions across its breweries since 2008; 22% renewable energy usage in production facilities; reduced average carbon emissions from fridges by over 55% vs 2010; 33% decrease in water consumption since 2008; and 58% of raw agricultural materials sourced sustainably.Carlsberg – Sustainability News
Carlsberg’s 2020 sustainability report outlines how progress is being made towards its ZERO target. Between 2015 – 2019, carbon emissions were cut 7% across the total value chain, and 12% within brewery operations. By the end of 2020, eight breweries also achieved carbon neutrality.
Carlsberg Foundation granted DKK 19.5million for a project to develop climate tolerant plants with higher yields and better nutritional value. The project is run by Carlsberg Research Laboratory and Semper Ardens, together with several other partners.
Carlsberg Marston’s Brewing Co is trying glass bottles with up to 90% lower carbon impact. The bottle is a cooperation with glass bottle supplier Encirc that uses 100% biofuel and increases recycled content of bottles to 100% while maintaining bottle quality. The supplier manufactured 1M bottles for the company.AB InBev – Sustainability News
AB InBev announced a number of sustainable efforts: low carbon cans, produced in cooperation with Rio Tinto and released in the coming months; development of 1000 electrical trucks and vans, in cooperation with Fabrica Nacional de Mobilidades, on the road by 2023; CDP recognized ABInBev as 2020 Supplier Engagement Leader, for the work done in cooperation with its suppliers to tackle climate change.
AB InBev replaced its $9bn revolving credit facility with a new $10.1bn sustainability linked credit facility. This is the first time such a credit facility was utilized by the beverage industry and incorporates a pricing structure that incentives improvements in four areas that are linked to the company 2025 sustainability goals: water efficiencies in breweries, increasing recycled PET content, increased renewable electricity sources, and reduced GHG emissions.Heineken News
Heineken is launching Dos Equis Ranch Water Hard Seltzer, to be on the shelves by mid-April. The product, with 4.5% abv and 180 calories, will be sold as single and 12 packs. Further crowding of the hard seltzer shelf space will result.
Heineken’s CEO believes EU on-premise activity will not return to pre-pandemic levels and potentially 10-15% could disappear more permanently. The forecast includes pre-pandemic operating margins will not be attained until 2023.Molson Coors’ Atwater Brewery
Molson Coors’ Atwater Brewery is launching Light Citrus Blond, a wheat ale with delicate notes of citrus, just in time for St Patrick’s Day. This latest release is to complement the brewery flagship Dirty Blond beer, in the wheat ale category and yet further expansion of the Company’s beverage portfolio.Carlsberg CEO
Carlsberg CEO believe that this summer will bring a surge in demand, similar to the boom seen a century ago after the Spanish flew lockdowns were lifted. This is based on the assumption that people want to go out and will feel more confident as the advancement vaccinations takes hold.AB InBev News
AB InBev is suing Constellation Brands for using the Corona brand name on a non-beer product, Corona Hard Seltzer, seen as a breach of agreement between the two companies regarding the Corona Brand. Constellation Brands launched the hard seltzer at the beginning of 2020.
AB InBev announced that it will brew Stella Artois in the US, by autumn 2021, avoiding shipping the beer from Europe. The production shift will cost $296million and is is part of the $1bn investment plans for US production facilities announced earlier.AB InBev is to work with Epsilon on data insight.
AB InBev has selected Epsilon, a Publicis Groupe company, to manage data insights which will help the world’s #1 brewer to get closer to its consumers through data analytics from a media and marketing approach. The analytics focus less on channel-oriented insight and more on an audience-oriented approach, shifting toward who the company wants to talk to and where these people are located. Through data and insights, the company expects to better fit the needs of beer consumers.Molson Coors to expand its cans sourcing to combat shortage.
Molson Coors is working closely with suppliers to source additional cans from all around the world in order to overcome the can shortage in the US. The efforts are covering four continents and include the construction of new can production lines.Molson Coors 2020 sales hit by on-trade pandemic related restrictions.
Molson Coors 2020 sales volumes decreased by -8.9% mainly because of Covid-19 restrictions and lockdowns that strongly impacted on-trade sales as well as coronavirus related costs. The volume results were less positive for the European operations (-17.9%) than in North America (-6.0%), making a recovery in 2021 even more challenging.Heineken launches a bottle return initiative.
Heineken Carib Brewery launched a weekend bottle return initiative to reward consumers for their loyalty in the form of at home consumption. Consumers that return bottles in cartons will receive $7.20 for each Heineken case ($0.30 for each bottle).Heineken to cut 10% of global workforce.
Heineken announced that is going to cut 8,000 jobs globally (including 300 from the Amsterdam HQ) from the total 85,000 current workforce. This is due to the effects of the pandemic, that cut sales by -17% (20M hL reduction) and profit by -109%; the company registering a net loss of €204million ($247million).The Netherlands to introduce a 15-cent deposit on drinks cans in 2023.
The Netherlands Infrastructure Ministry announced the introduction of 15-cent(€) deposit on drink cans ,starting in 2023 and aimed to reduce the number of discarded cans. Manufacturers and supermarkets have two years to implement a process for can returns and payment of the deposit. It is estimated ~150M cans are discarded each year.Hexo Corp appoints general manager for its US operations.
Hexo Corp, the Canadian cannabis-based beverages company which has a JV relationship with Molson Coors, announced the appointment effective immediately of Charles Bowman as General Manager, US operations. Mr. Bowman has an extensive experience in commercial growth and operations, both being seen as instrumental as the company continues to expand its footprint in the US.Heineken Malaysia secured three wins at Putra Brand Awards 2020
With 2020 prizes Heineken Malaysia has 33 awards at Putra Brand Award since 2010. 2020 prizes are: Platinum Award for Tiger Beer, Gold award for Heineken Malysia, Silver award for Guinness.AB InBev chooses Gurobi, end-to-end supply chain planning optimisation tool.
Gurobi Optimisation announced that AB InBev selected their Optimiser program as the mathematical optimization solver that will power its new global, integrated supply chain planning system.Kirin to pull out of Myanmar.
Kirin Holdings is to pull out of its Myanmar JV with Myanmar Economic Holdings Public Company Limited which is believed to have links to the local military. Kirin entered Myanmar six years ago, similar to many companies eyeing the growth potential in the country (beer grew 19% in 2019). Pressure to exit increased as the military took power and civilian leadership was being held by the military.Carlsberg 2020 results benefited from off-trade volume increases.
Carlsberg released its 2020 results which show better than expected results during the tough 2020 period. Key was an offset from the off-premise trade against the Covid-19 impact to the on-premise consumption lost through lockdowns and social distancing guidelines. Overall, organic revenues were down by -8.4%, volumes -3.8% and organic profit down by -3.1%. These results give some hope to the beginning of a rebound in 2021 as on-premise consumers return (at some stage).Heineken Mexico to produce carbon dioxide to transport corona vaccines.
As carbon dioxide (CO2) is a key byproduct in the production of beer, and CO2 ice is used to cool Covid vaccines, there is an opportunity for Heineken Mexico to support the cold transportation of the different vaccines in Mexico. Heineken is planning to supply 50 tons of CO2 in support of the vaccination roll-out throughout Mexico.South Africa lifts alcohol ban.
South African Government and President eased some of the Covid-19 related restrictions, including the lifting the ban on alcohol sales and reopening of beaches & limited religious gathering. Retail outlets can now sell alcohol between 10am and 6pm Monday to Thursday, with licensed outlets being able to serve alcohol on-site from 10am till 10pm, at which time they must close.AB InBev is launching the Digital Packaging Challenge.
During the CPI Industry Day, AB InBev is inviting SMEs, entrepreneurs and technology providers to deliver a 10-minute creative solution to address the following packaging solution: applying sensors or digital technology to returnable crates. The solution has to offer the consumer with easier access to returnable glasses bottles and the ability to return these in an efficient manner, whilst also providing tracking functionality.Heineken and Carlsberg to reconsider UK beer prices once Covid restrictions are lifted.
Britons will pay more for their beers, (potentially by 18p per pint), as companies, like Heineken, plan to increase prices by 4.5% for their lagers and ales in April this year. Carlsberg is presumably considering a price review as well.Quicksilver Scientific to provide the delivery technology for Molson Coors cannabis drinks.
Quicksilver Scientific is cooperating with Truss CBD USA (the jointventure between Molson Coors and Hexo Cannabis) to provide patent-pending nanoemulsion delivery technology for the use in the non-alcoholic, hemp-derived CBD beverages, the brand Verywell. Quicksilver Scientific will apply its extensive knowledge to develop nutraceutical protocols to contribute to the Verywell’s three unique formulations.Big Brewers’ news
The Vietnam government approved the merger between AB InBev and SAB Beer opening the way for the merged company to operate with higher productivity, be more competitive and offer higher quality beer. Vietnam is Asia’s biggest beer consumer per capita, with beer sales growing ~10% per year on average between 2010 and 2020.
AB InBev India launched Beck’s Ice Premium, the industry first-ever super mild beer, containing 3.5% abv. This initiative is part of the company’s four Global Smart Drinking Goals, being Goal #3, where drinkers integrate no-alcohol beers and beers with 3.5% abv or lower into their current drink choices. The other goals include reducing the harmful use of alcohol, investing US$1bn globally to influence social norms and promoting behaviours to reduce harmful use of alcohol, as well as placing guidance labels on products and increasing alcohol health literacy.
Heineken Hungary received a HUF270million grant to upgrade its Sopron brewery. The company is to invest HUF 540million in the brewery and preserve 465 workplaces. The company also intends to buy 85% of its raw materials from local producers.
Heineken bought 1.9M ordinary shares in the Champion Brewery Plc (Nigeria), which increases its stake in the company to 84.7%, with the direct intention to expands its control of the Nigerian brewing industry. Heineken owns 37.94% (equivalent of 3.03M shares) in Nigerian Breweries Plc.
Heineken South Africa is planning to cut 70 jobs and cease new investment due to the impact of the 3rd alcohol ban in the country related to the pandemic. Approximately 30% of local breweries (craft) are reported to have permanently closed their doors or abandoned any planned future investment in their businesses. This is clear example of the impact resulting from the pandemic and the associated lockdowns – in this the severe action to ban alcohol sales outright.
MolsonCoors plans to sell its Indian business, which includes the beer brand Thunderbolt. The company intends to leave the Indian market, due to decrease in sales triggered by Covid-19 situation and alcohol policy inconsistency in states such as Bihar.
MolsonCoors launched its first cannabis-based drink in the US, via its JV with Hexo Canada. The JV, called Truss CBD USA, launched a range of CBD-infused sparkling waters under the name of Verywell. The waters are made in three flavours – grapefruit tarragon (Focus), strawberry hibiscus (Mind & Body), blueberry lavender (Unwind). Each product contains 20mg of hemp-derived, non-psychoactive CBD and adaptagens. This is futher evidence of MolsonCoors’ transformation to a beverage company focused on much more than beer alone.
Carlsberg is investing in communities with Carlsberg Malaysia pledging RM2million in food and education, via its ‘Celebrate Prosperity, Cheer for Tomorrow’ food-aid Organization. In addition, an allocation of RM1million in bursaries for 333 Malaysian tertiary students, via the Carlsberg Huaong Chinese Education Fund, is being made.
Suntory launched a sparkling malt and hops beverage containing 0.0% alcohol, no sugar, no artificial flavour, and no artificial sweeteners which is called ‘All-Free’. The company created in this product a craftmanship crisp beer aroma, from quality ingredients, including two-row barley malt and aroma hops, along with the application of a production method that removes the fermentation process with a detrimental taste impact.
Kirin Holdings is to invest $30M in an Indian craft beer producer, B9 Beverages. Even though the craft beer company is one of the smallest players in the Indian beer market, it does have 5-10% of beer market share in densely populated cities such as New Delhi, Mumbai, and Bengaluru.2021 St Maarten Heineken Regatta to be cancelled.
The St Maarten Council of Minister decided to cancel the March 2021: the 41st St Maarten Heineken Regatta after months of careful preparation. Citing health safety measures surrounding the Covid-19 situation, it was deemed the event would not take place. Organisers are already preparing for the 2022 event, to take place from March 3rd to 6th.2021 Super Bowl ads landscape looks very different.
2021 Super Bowl ads, that will be run on the big game held February 7th, will not include big brands such as Budweiser, Pepsi and Coca Cola which have been mainstays for years. However, there will be no shortage of creativity as brands like Chipotle, Mercari, Vroom etc. Appears a changing of the guard is under way for media advertising for one of the largest audience events of the year.Molson Coors unconventional commercial ahead of Super Bowl.
As the company is not allowed to run Super Bowl commercials due to an exclusivity between NFL and its competitor AB InBev, Molson Coors has decided on a new approach to generate buzz ahead of the Super Bowl. The campaign, titled “Inception”, is applying the science of Targeted Dream Incubation to get people to dream its big game ad during the lead up to gameday. The company partnered with a psychologist (Deirdre Barret) to develop a film that uses audio-visual stimuli intended to generate particular images and sensations in the viewer’s subconscious. The viewers also listen to an eight-hour soundscape throughout the night’s sleep, that will ostensibly trigger a version of the ad.Miller Lite production to start in Nicaragua.
Molson Coors announced starting the production of Miller Lite in Nicaragua through a production agreement with Grupo Compania Cervecera de Nicaragua. The beer is already available in the country as of the second week of January 2021.Budweiser will not advertise during Super Bowl games.
For the first time in 37 years, Budweiser will not run commercials during the Super Bowl. AB InBev, the owner of Budweiser, will use the marketing dollars to support Covid-19 vaccine awareness and access (as the current vaccination campaign is falling short of the set targets by the federal government). Also, the company will run Super Bowl ad digitally, in the week leading up to the Super Bowl event. The ad will focus on resilient Americans during the Covid-19 pandemic.SAB suspends 550 temporary workers.
The South African Breweries (SAB) is suspending 550 temporary contract workers as it looks at all options to mitigate the impacts from the nation’s third alcohol ban during the pandemic. The concerned workers are predominately in positions in supply and logistics.Carlsberg celebrates Chinese New Year with new colourful packaging
To celebrate the Chinese New Year, Carlsberg created a limited-edition packaging, designed by the contemporary artist Zhang Guangyu, with a hope of smooth recovery in 2021. The specially created packaging is represented by a colourful piece of art, under the motto ‘2021, springing back to life’.Top 50 listing of companies using blockchain technology.
101 Blockchain, a renowned organisation in the field of blockchain, published information on the Top 50 companies involved with blockchain technology. The lists are covering several fields from banking and finance to energy, real estate, supply chain, insurance, trade, IoT, travel, and healthcare. Companies on the list include DHL Express, Walmart, Unilever, AB InBev, Siemens, Ford, BBVA, and AIG.Molson Coors sells its staff shop building
Molson Coors is selling its staff shop building for £800,000 after launching its new on-line direct to consumer shop, Revl. The company is also selling a large warehouse next to Riviera Travel, as it plans to move to a new location. The new warehouse will store products in preparation for delivery to consumers.The Beer Brands Report 2021
Drinks International is presenting the 2020 survey results from 106 bars around the world to assess what premium brands
sell best and what’s trending at carefully selected high-end hotel bars. The report found a greater focus in premium hotels on lighter lager styles of beers, over stouts and real ale, with Guinness being the exception. There are a large number of well-know, global brands listed on the Top 10 list. With the pandemic eliminating a significant amount of hotel traffic, it will be interesting to see watch the developing trends during the recovery.
South African Breweries (SAB), a subsidiary of AB InBev, announced that it would challenge the constitutionality of the alcohol ban (the 3rd such ban during the pandemic) in South Africa, by addressing the matter to country’s court. According to the papers, SAB sees this action “as the last resort available” to support temporary and strict alcohol regulations, not outright prohibition. As part of this action SAB has suspended a number of initiatives linked to the original terms of the ABI/SAB takeover.Carlsberg to become the sponsor of the Ukraine national football team.
With a new contract, Lvivske brand, part of Carlsberg Group, replaces Persha Pryvatna Brovarnia (First Private Brewery) as the sponsor for the Ukraine national football team. The company begun already active preparations to marketing campaigns under the slogan “Millions of Ukrainians – one team”.Feed
AB InBev entered into a strategic relationship with a consortium of institutional investors, that will acquire 49.9% minority stake in the company US based metal container plants for approximately USD $3bn. The consortium is consulted/led by Apollo Global Management, while AB InBev will retain operational control of the respective metal plants in order to ensure sufficient can supply over the course of the relationship. AB InBev also retains an option to re-acquire the minority stake at predetermined financial terms, following the fifth year of the agreement.
AB InBev South Africa (former SAB) suspends its commitments to retain workers and investments, as agreed as part of the merger between SABMiller and AB InBev, due to the South Africa Govt. decision to ban alcohol sales (3rd such ban during the past year) intended to curb the coronavirus spread.
Bud Light, an AB InBev brand, is launching a Hard Seltzer lemonade to help the company gain even more market share in this fast-growing sector and despite mounting competition from other players (including Coca Cola). With improved products characteristics (i.e., improved taste), the company hopes to make the drink stand out from the competition.
Molson Coors introduces ‘Three Fold’ Hard
Seltzer to the UK market as the seltzer craze expands globally. The new product
launch will be present in the shelves in March (already available on-line) with
three fruity varieties (red berries, tropical and citrus) and 4% alcohol. The product is naturally vegan and gluten
Heineken Netherlands has a new marketing director, Ms Els
Dijukhuizen who was already working for the world #2 in various roles including including innovation, communication, digital marketing, brand design, business marketing, and an extensive background with global brands (including previous work with Coca Cola and Smiths Food Group). In her recent role as Director Global Heineken Communication and Innovation, she was one of the founders of the Heineken 0.0’s strong positioning.
UK launches a workplace savings tool for its staff, in a partnership with savings provider, Cushon. The tool also allows Heineken UK staff to use a flexible benefits
platform where they can make more effective choices about their monthly
expenditures and actively manage their finances.
has completed a transaction to split the ownership of its Blade at home draught dispenser business with on-line beer company, Beerwulf. As per the terms of the transaction, all direct-to-consumer activity and small business-to-business activity will be managed by Beerwulf, while all business-to-business on-trade outreach will be managed by Heineken UK. The aim of the transaction is to increase Blade market share across all sectors and to attract more consumers to home enjoyment of great tasting draught beer.
Carlsberg China’s CEO, Andrew Khan, believes that people will switch to lower
alcohol strength drinks and also an overall tendency to drink less alcohol in
pursuit a healthier lifestyle. In response, companies must offer products with lower alcohol by volume (abv %) to counteract falling consumption volumes. Both trends can be already seen in 2020, with more and more brands introducing alcohol free drinks while alcohol sales volumes are declining slightly.
has announced its release of a Gordon’s alcohol-free gin, made using the same
distilled botanicals as Gordon’s regular London Dry Gin. The company has
created this 0.0% version to provide consumers with the delicious taste of
Gordon’s while opting for a non-alcohol experience.
Constellation Brands has received approval from the US
Federal Trade Commission for its divestiture of a portion of Constellation
Brands’ wine and spirits portfolio to E & J Gallo Winery. The transaction reduces
the Constellation’s position in lower retail price products and focuses on the more
lucrative premium wine and spirits’ sector.
strategy might be plateau in a post Covid-19 pandemic global
economy where incomes are negatively impacted. Premiumization has been a major
trend across more expensive products, including beer; however, Unilever is
already seeing the impact as higher priced products represented only 10% of the
underlying growth rate in the third quarter of 2020. According to World Bank
expects global extreme poverty to increase in 2020 for the first time in two
US craft brewery tax break will become
permanent under the current Covid-19 Relief Bill passed by Congress whereby the
fermenters tax break, which applies to breweries, wineries and distillers is
extended. According to the provision first instituted in 2017, breweries that
produce less than 2M barrels per year are charged $3.50 per barrel in federal
excise taxes instead of $7.00, for the first 60,000 barrels. The tax break was
scheduled to terminate at the end of 2020.
initiatives, across the industry and beyond, to highlight:
v Carbon Disclosure Project (CDP), a
global environmental non-profit project, has recognized Carlsberg Group
for leadership in corporate sustainability, by securing a place on its ‘A List’
for tackling climate change. The recognition is focused on Carlsberg’s actions
to cut emissions, mitigate climate risks and develop a low carbon economy. A
particularly notable project was Carlsberg’s cooperation with Netherlands based
solar desalination technology company, Desolenator, to convert saline water
into drinking water.
v Carlsberg’s India Mysury brewery was acknowledged as
a ‘Noteworthy Water Efficient Unit’ in ‘Within the Fence’ category at the
National Competition for Excellence in Water Management 2020, organized by the
Confederation of Indian Industry in partnership with Ministry of Jal Shakti,
Government of India. Carlsberg India continuously focuses on initiatives to
improve water optimization by implementing a fully collaborative approach
towards efficient water management system across its breweries.
v Carlsberg Foundation funded a DKK 0.46M
grant to Professor Kristian Lauta from the Centre for International Law and
Governance (CILG), to construct an open access database which captures all
references to sustainability among Danish companies. Included in the database
will be all forms of expertise involved in defining and addressing
sustainability within Danish companies.
v Heineken, Philips, Nouryon and Signify sign a
virtual PPA contract to buy renewable energy from a Finnish wind farm, for the
coming 10 years. The wind farm extends across Western Finland and is scheduled
to be completed in 2023.
v Asahi Group entered into a strategic
partnership with Embion Technologies, to create new products from the brewing by-products generated
by the company. Embion will provide technology and knowhow to process biomass
and to derive customized, bioactive super-extracts from plant and microbial
v EverGrain, a sustainable ingredients company,
and a company backed also by AB InBev, has been launched. The new
company is using proprietary processes to realise the full potential of barley,
with a commitment to sustainability through circularity. The focus is on
revolutionizing the delivery of barley-based food ingredients, particularly highly
nutritious protein ‘EverPro’ and fiber-centric ‘EverVita’ products. These
ingredients target plant-based beverages, baked goods, protein bars, pasta and
v Muntons Plc partnered with AMP
Clean Energy to reduce carbon emissions by 23,545 tons per year. Through the
project, the company will install a 14MW biomass boiler at its’ Stowmarket site,
which according to Group Managing Director, Mark Tyldesley, aligns with “the
headline Science Based Target for manufacturing is to reduce carbon emissions
by 87% by 2050“.
v Fertilizer plant Yara,
plans to fully electrify its ammonia plant in Porsgrunn (Norway), with the
potential to cut 0.8M tons of carbon emissions per annum (equivalent of
emissions from 300,000 passenger cars). The plant expects to produce 0.5M tons
of green ammonia per annum. Ammonia is the most promising hydrogen carrier and
zero carbon shipping fuel.
v University of Idaho College of Agriculture and Life
Science students are exploring ways to use hops waste for different
applications, including textile applications. This is a partnership with Yakima
Chief and has already produced paper from hops bines. The team is now
investigating how to turn the bines into textile fibers to be able to create
v edie Sustainability Leaders Awards
(UK) will take
place virtually on February 3rd, 2021 with several category awards
being presented for sustainability, CSR and energy leadership. From a brewing
industry perspective AB InBev and Heineken are noted as finalists.
v The World Economic Forum has
published the Energy Transition Index 2020, which looks at 115
countries’ readiness to transition to clean energy. Top 10 spots are all occupied
by European countries, as follows: Sweden (1), Switzerland (2), Finland (3),
Denmark (4), Norway (5), Austria (6), United Kingdom (7), France (8),
Netherlands (9), Iceland (10).
The Desperados brand launches the first alcohol-free version with Desperados Virgin 0.0%. According to Desperados Brand Director, Diederik Vos, “the launch of Desperados Virgin 0.0% is a major strategic next step, with a growing number of drinkers seeking alcohol free alternatives”.MolsonCoors enters the energy drink market.
MolsonCoors is to distribute ZOA Energy Drink, by signing an exclusive distribution deal. The ZOA drink was created by a team that includes actor and retired professional wrestler Dwayne Johnson. The ZOA drink will be available in March in five flavours and containing natural ingredients.MolsonCoors launches Hard Seltzer lemonade.
Lemonade is seen by Molson Coors as an emerging subsegment for the seltzer space and their plans to launch Vizzy Lemonade Hard Seltzer planned in April. The lemonade will be gluten-free and will feature four flavours: strawberry lemonade, peach lemonade, watermelon lemonade and raspberry lemonade, each with 5% abv and low calories.Push for Latino legend induction into American Football Hall of Fame
Coors Light has started a campaign to induct Tom “The Iceman” Flores to the Pro Football Hall of Fame, famous for
being the first Latino quarterback and head coach in the NFL. Coors Light is running national TV ads, both in English and Spanish, and is selling limited edition cans with Mr. Flores pictured. In addition, an on-line petition is being promoted with incentives (free beer) to consumers ahead of the Feb 6th induction vote by the Hall of Fame selection committee. The brand positioning toward football fans during NFL Playoffs, along with a strong focus on Latino consumers is aimed to boost Coors Light market share in the Premium Light Beer category.
Marston’s, the publican, expects UK pubs to be closed until March, the earliest. Looking ahead, the company expects customer demand to be strong once lockdown is eased and restrictions are lifted. The company also believes that its pub estate is well positioned due to its predominant presence in suburban locations.Cannabis infused drinks on the way to be legalized in Michigan.
Beginning in 2021, Michigan’s Marijuana Regulatory Agency released guidelines for THC-infused beverages, which may be available for sale at licensed marijuana stores, once guidelines are approved by the state licensing agency. The initiative would open the door to potential consumption at marijuana lounges or during specific events.Food and beverage innovation trends in 2021.
Talking to consumers, Food Dive identified the following five trends to fuel food and beverage innovation in 2021: 1./ demand for health and immunity products; 2./ tech enabled transparency for consumers; 3./ next generation of plant based options; 4./ demand for new flavours to target consumers interested in new and novel tastes; and 5./ gene editing from crops to provide consumers with food with far more interesting traits (tastier, fresher etc.).Carlsberg 0.0 features actor Mads Mikkelsen
Putting more focus behind the Zero Alcohol category, Carlsberg launched its new Carlsberg 0.0 ad featuring Hollywood actor Mads Mikkelsen as a cycling philosopher. The ad is first launched in Ireland and Denmark, being rolled out in other markets later in 2021.Dry January supported by Budweiser Zero
Also, in the Zero Alcohol space Budweiser Zero is launching a ‘Team Zero’ campaign to promote Dry January utilizing a team of well-known athlete brand ambassadors. Dry January is a movement where consumers abstain from alcohol consumption at the beginning of the year. According to the campaign, consumers can sign up at JoinTeamZero.com and will receive motivational emails from the ambassadorsMolson Coors old brewery site to be transformed into a high-tech campus
Concord Pacific vision for the former Molson Coors brewery site in Vancouver, BC, is one of high-tech campus with 300,000 sq feet of office space, 3,000 homes and a series of up to 25-story towers (including a retail component). The developer intends to pursue rezoning of the industrial property with the campus named Quantum Park.Asahi announced receiving approval regarding divestments of selected brands
Asahi Group Holdings announced that it obtained approvals from the Australian Consumer and Competition Commission, and the Foreign Investment Review Board to finalise the sale of certain selected brands, Asahi acquired from AB InBev in July 2019, to Heineken NV. The concerned brands include major beer brands Stella Artois and Beck’s; along with Strongbow, Little Green, and Bonamy ciders. The deal with Heineken NV will close on January 5th, 2021.Budweiser sends limited edition “Messi” beer bottles to 644 goalkeepers
Budweiser, an American-style pale lager beer produced by AB InBev, sent a 644 limited beer bottle to all goalkeepers against whom Messi has scored. The talented striker has scored 644 goals during his career (so far), surpassing Pele’s hail of 643
goals. The campaign was accompanied by a short video message from Messi stating “20 years ago, I began a journey determined to be the best player I can be, and it has taken sacrifice and hard work to score every one of the 644 goals with the help of my teammates”
Marston takes over 156 pubs from Welsh brewery, Brains. The move is set to save 1300 jobs and the Welsh brewer from Covid-19 collapse. The Wales lockdown was one of the toughest in the UK, placing immense pressure on SA Brain & Co and this deal offers critical support to the pub chain.AB InBev is selling a minority share in its metal container plant
AB InBev entered into a strategic relationship with a consortium of institutional investors, Apollo Global Management, to acquire 49.9% minority stake in the company US based metal container plants for approximately USD $3bn. AB InBev retains operational control under a long-term agreement which includes the option for AB InBev to re-acquire the minority stake under predetermined financial terms, following the fifth year after the close of the transaction.AB InBev sells its distribution center in Loveland
On Dec 4th, AB InBev sold The American Eagle Distribution center in Loveland, CO USA for $7.76MM as part of an asset sell-off for its Colorado distribution arm to a Georgia, USA based company, Eagle Rock.Tilray and Aphria merge
Tilray and Aphria merge to create the largest global cannabis company, by sales. The combined company will have a proforma revenue of $685MM and will hold 17% share of the Canadian cannabis market. The merger is a strategic move to strengthen the company for the post-pandemic future lying ahead.Rapper Snoop Dogg – the new image for Corona beer brand
Snoop Dogg reached a deal (valued at more than US$10M) with Constellation Brands, owner of Corona Extra US distribution rights, to be the new face for the popular beer brand. Part of the deal, the rapper recorded an ad, to be used as part of a digital marketing campaign.AB InBev to export Quilmes Clasica to Nordic markets
Denmark, Norway, Finland and Sweden are to receive 50,000 bottles of the Argentine beer, Quilmes Clasica before the end of 2020 with another 120,000 bottles during 2021. The company is pleased to see a very positive early response in the region, with consumers being drawn to Argentine culture and beer.Google to limit alcohol and gambling ads
Google has announced a plan to limit the number of alcohol and gambling related ads available on its platform. This new feature will be initially implemented for YouTube Ads in the US, and will be rolled out to Google Ads beginning early 2021.Budweiser Brewing Group UK&I powers Magor Brewery by Wind Turbine
Budweiser Brewing Group UK&I, part of AB InBev, and Clean Earth, a renewable energy company, teamed up to install a wind turbine at the company brewery in Magor. This is the latest step in the company effort to brew its beer with 100% electricity by next year.Molson Coors helps feed the hungry
Molson Coors made several donations to different food banks across North America – 65,000 meals to Toronto’s Daily Bread Food Bank, 375,000 meals to Feeding America Eastern Wisconsin (Milwaukee), 120,000 meals to Blue Ridge Area Food Bank, 750,000 meals to Greater Chicago Food Depository. All donations are intended to fight hunger during these unprecedented times.AB InBev is partnering with Travis Scott to launch a new hard seltzer brand
AB InBev and rapper Travis Scott are teaming to launch a hard seltzer brand called Cacti, to hit shelves in spring 2021. Cacti will have three initial flavours (lime, pineapple, strawberry) and 7% abv (much higher than other hard seltzers on the market).Carlsberg’s campaign to support local pubs and restaurants
Carlsberg is giving away a free pint to responsible bar and restaurant goers, this December. The company has teamed up with several famous Irish faces (Shane Todd, Killian Sundermann, among others), to support local pubs and restaurants.AB InBev Top 2020 drinks company
Drinks Insight Network has published its top drinks company list, with AB InBev ranking first with $52.3bn in revenues in 2019 from beverages, a 12% YoY revenue decline in 2020. According to the same top list, Coca Cola is the second biggest drinks company in 2020, followed by Nestle and PepsiCo, as third and fourth places respectively.AB InBev acquisition of Ace Beverage is being investigated
Alcohol Justice, an alcohol industry watchdog agency based in California, submitted an official letter asking California Attorney General, to investigate AB InBev takeover of/ merger with Ace Beverage. Ace Beverage is one of the largest independent distributors in the US, based in California, distributing primarily products from AB InBev and Constellation Brands (Corona/ Modelo). According to the letter, if approved, the new company would control 85% of the wholesale market in California.Heineken 0.0 Driver’s Fridge
Publicis has created a Driver’s Fridge, with the same features and technology of a modern car door, to promote attention on Heineken 0.0 in Singapore. The fridges are placed in bars and only accessible by the keys from a car which sends a clear signal to drivers that they have non-alcohol options when driving.Heineken appoints new UK managing director
Heineken has appointed David Flochel as the new managing director for its UK division, as of January 1st,2021. Mr. Flochel has recently served as a chief executive of European self-service retail Selecta Group, and has previously held senior positions at ABInBev, Mars, Unilever and L’Oreal.Heineken to further invest in Brazil
Heineken is to invest in a new brewery in the state of Minas Gerais. No value was yet declared by Heineken, while the state government said the company planned to invest 1.8bn reais (US$353 million).Beer price fixing in India – Carlsberg, SAB Miller and UB
A government antitrust investigation report has unveiled that executives at Carlsberg, SABMiller and UB exchanged commercially sensitive information and colluded to fix beer prices in India for a period of over 11 years. The conclusions were based on executives’ conversations, WhatsApp messages and e-mails that show the companies regularly and collectively strategized in seeking price increases in several states. The companies also used the ‘All India Brewers Association’ as a common platform to decide together on prices. The findings of the investigation, which are not yet a final judgement of wrongdoing, cast a shadow on brewers, which account for 88% of India’s beer market (estimated at $7bn).Asahi sells the online retailer BoozeBud to its founders
Asahi Beverage has sold its on-line retailer BoozeBud back to the original founders as part of the review of the Carlton & United Breweries (CUB) e-commerce participation strategy. CUB will be focusing on its products through retail customers, securing visibility for their iconic brands through customers’ digital channels as well as working with other customers (including on-premise) to develop their on-line presence.Molson Coors confirm the closing of its Burtonwood (UK) Brewery
Molson Coors pulled out of the historic site, which it shares with Thomas Hardy Burtonwood bottling plant. The closure operation is forecasted to be complete by September 2021, with 25 jobs being at risk. The site produces 1% of Molson Coors volumes, the company planning to move the production to other sites across the UK.Molson Coors expands its operation in Milwaukee
Molson Coors plans to invest $2.8b in its brewer campus in downtown Milwaukee (Wisconsin). The expansion project will be designated a newly approved Enterprise Zone, allowing the company to quality for $25m of performance-based tax credits over the next eight years, if the company meets hiring and capital expenditure targets.Hexo announces new Centre of excellence and beverage plant in Canada
The cannabis producer Hexo is launching a Centre of excellence and a cannabis infused drinks bottling house in Belleville, ON Canada, in a joint venture with Molson Coors. The new brands include Little Victory naturally flavoured sparkling beverages and House of Terpenes sparkling tonics, which contain botanically sourced aromatic oils that flavour cannabis (called terpenes).Budweiser Brewing Group UK&I announces on-trade sales director
Budweiser Brewing Group UK&I, part of AB InBev, has announced that Jean-David Thumelaire will be its new On-Trade Sales Director. Mr. Thumelaire will focus on driving growth across the brewer’s iconic portfolio of beers (such as Budweiser, Stella Artois, Corona, Bud Light) in the on-trade as well as supporting customers towards a recovery path following a very difficult year.Carlsberg Croatia donates a respirator to Koprivnica General Hospital
Carlsberg Croatia donated a mobile respirator to Koprivnica General Hospital to help doctors give the best possible care to Covid-19 patients. This follows an earlier disinfectant donation to the city, done early in the year, to help with the overall corona situation.Molson Coors launches its first CBD drinks in the US
Molson Coors launched its first CBD beverage in Colorado, USA, under the Truss brand, already present in Canada, and which comes two years ago, the company signed a joint venture with cannabis producer Hexo. In the US, it is expected the CBD drinks market will grow at a 17.8% compound annual growth rate though 2025, with revenues to $2.8bn.AB InBev: embarking on an innovative tech journey
AB InBev is making more and more use of hi-tech in its operations. Some examples: The St. Louis brewery, Missouri, has a
‘digital twin’ – a virtual replica of the real brewery that allows for immediate equipment repairs, testing of new brewery scenarios; Putian warehouse in China, introduced a forklift technology that detects the presence of a pedestrian within an unsafe distance and pushes the brakes; the digital hub in Jaguariuna, Brazil, allows its teams to monitor the delivery fleet – arrival, departures and performance; in Mexico and Dominican Republic, drivers serving small grocery stores and neighbourhood retailers are equipped with a series of mobile tools to allow communication on arrival times, product availability, amount owed, as well as allowing retailers to make digital payments. Technology is used also in the training materials, via YouTube provide videos of breweries SOPs and automatic, immediate translation, with the help of AI, of these materials into dozens of languages.
To celebrate the recently launched football season, and as an official sponsor of English Premier League, the global beer giant announced the launch of a “Budweiser Smooth Kick off promo”. The promo gives the chance to win brand new cars (Mercedes Benz), Playstation 5 consoles and other prizes. Customers can win prizes by buying a 600ml bottle of Budweiser and thereafter text the unique code under the crown to 20050, all whilst enjoying their favorite La Liga and Premier League matches.Heineken USA as founding partner for Angel City Football Club
Angel City Football Club, LA, the newest professional women’s soccer team set to take the pitch, as part of the National Women’s Soccer League (NWSL), in Spring 2022, announced that Heineken USA is its exclusive category sponsor. Through this partnership, Heineken and Tecate will receive full marketing rights to activate partnership and rights to Angel City Football Club marks. The team is founded by actress and activist Natalie Portman, technology venture capitalist Kara Nortman, media and gaming entrepreneur Julie Uhram and venture capitalist, 776 founder & Reddit co-founder Alexis
Heineken 0.0 is being launched in a new slimmer, more stylish can for the Malaysian non-alcohol beer market where
consumers can enjoy anytime, anywhere, including when working from home which very prevalent these days. To promote the new can, Heineken is offering 4 free cans of Heineken 0.0. delivered to one’s door-step simple by inviting firstname.lastname@example.org to any virtual meeting, at least 3 days in advance.
In a class action, Heineken is accused by consumers of misleading them into believing that Tecate beer is made in Mexico,
through “the brand name, the traditional Meso-American typeface, the mystical Aztec eagle emblazoned on the product and the statements ‘Original’ and ‘Cerveza’ on the labelling”, while the beer is produced in Holland. Similar claims are made in regard to the brand’s website which states “Hecha En tecata Baja California Mexico” and “Born and brewed in the land we are proud to share our name with: Tecate”.
As Covid-19 restrictions are lifted, and Heineken Malaysia reported a net profit of RM61.25million for its third quarter ending in September 2020. Still, the company cautions on future business performance, especially regarding the on-trade channel, as this sector of the business remains negatively impacted despite the gradual recovery of economic activities.Nielsen data show strong at home beverage demand in November
Nielsen data showed strong sales for the four weeks into middle November (Y/Y %): Boston Beer +46.1%, Red Bull +21.3%, Constellation Brand +16.6%, Keurig Dr Pepper +15.7%, Coca Cola +12.5%, Monster Beverage +11.4%, AB InBev
+10.2%, PepsiCo +9.6%.
A Bernstein analyst argues that Heineken still does not succeed to get its distribution right in China. He sees this as the biggest challenge for the new CEO, Dolf van den Brink. The analyst is basing his arguments on a survey made by Bernstein that shows Heineken distribution in the key premium restaurants channel limited to Chengdu, Hangzhou and Shenyang, all three being strongholds of China Resources Enterprise (Heineken joint venture partner in China) and should therefore represent the “lowest hanging fruits” for the company. Nevertheless, Heineken penetration seems to be behind its competitors – in Hangzhou, the region with the highest penetration for
Heineken, 45% of restaurants list the brand, while AB InBev is mentioned 55% of the time and Snow, China Resource beer, is mentioned 65% of the time. In the other regions the situation is worse.
Kelly O’Hara, member of the US Women’s Soccer National Team launched a sports podcast in July 2020, growing to over 300,000 subscribers. The podcast is entitled Just Women’s Sports. For season 2, Kelly O’Hara is teaming up with Heineken with the aim to increase visibility on today’s most celebrates female athletes and reshape the media landscape for women’s sports coverage. Season 2 will features personal stories from top athletes including Allyson Felix, Carli Lloyd, Michelle Wie, Stephanie Gilmore, Mallory Pugh and Cat Osterman.European Brewery Convention appoints a new president
European Brewery Convention appoints Benet Fite, a member of the Mahou San Miguel Executive Committee, as its new president. The European Brewery Convention is the scientific and technological arm of The Brewers of Europe. The institution plays a leading part in developing methods for quality control procedures in brewing, malting and hop laboratories throughout the world.Molson Coors unveils new Canadian craft beer range
Fine Company, a new craft beer brand of Molson Coors, will roll out in New Brunswick, Nova Scotia and Prince Edward Island, before the end of the year. Initially, there will be two beers launch – a 4.8% abv blonde lager and a 5.1% abv IPA, with more to follow next year.AB InBev announced the redemption of $2.55bn and €1.16bn
The company announced in a press release on Nov 16th 2020, the details and conditions (series, dates) under which its wholly owned subsidiaries AB InBev Worldwide Inc and AB InBev Finance Inc are exercising their respective options to redeem the outstanding principal amounts of selected notes.
The experiment put together by the University of Florida’s Institute of Food and Agriculture Sciences project to grow hops in the state of Florida is showing promises. The trial using LED grow lights at an experimental hops yard resulted in thriving plant development due to the additional hours of artificial sunshine. This is a major step forward in the quest an all-made-in-Florida beer.Hop Products Australia
Hop Products Australia is hosting their 2021 annual harvest on-line, with a global virtual experience which will include tours of the company farms and breeding facilities, technical advice on brewing with green hops, maximising hop flavour in beer, and insights into HPA’s approach to quality and sustainability. The events are scheduled throughout the month of March.
Hops as helpers for human body to combat certain disease.
Researchers from the Biological Centre of the Czech Academy of Science are working to modify hops genes in an effort to assist the human body to combat cancer, inflammation and bacteria. To test their hypothesis, researchers used the CRISP technology to target an enzyme gene which regulates the production of leaf dyes. Next on their agenda is changing genes that are responsible for the production of the bitter acids that focus on prenylated flavonoids, a group of chemical compounds that act against cancer, bacteria and inflammation. These same gene modifications will also improve the quality of beer during brewing process.Cascade and Amarillo Hops help the launch of a new Pale Ale.
Silver City Brewery announced the launch of their Sonic Reign American Pale Ale, with a fruit character due to Amarillo hops and a classic, piney, Pacific Northwest hop experience due to Cascade hops. To brew this new beer, the brewing team abandoned all “sacred cows” and built a new recipe, incorporating new techniques to extract as much aroma and flavour as possible from all ingredients, and to generate a beverage that is as light-bodied, nimble and refreshing.Hops at the center of two new hazy IPAs.
Dry hops like Citra, El Dorado, Mosaic, Galaxy, and a new variety – Azacca are the ingredient that gives two new hazy IPAs – Hazy NEIPA and Cloudius Claudius Hazy NEIPA their unique characteristic. These beers are created by Stable Craft Brewing in Virginia, USA.2021 Hop Mob event to still go on.
Even though the pandemic prevents the organization of several Washington (State) Hop Mob events held previously, the event organisers are looking to host a single event have at The Brewmaster’s Taproom in Renton, WA with 15 beers brewed by 14 breweries, and a majority packaged in aluminum cans. Beer enthusiasts can decide to either enjoy as an on-site tasting or a ‘to-go’ option. Further evidence of the brewing industry thinking creatively to stay connected with consumers.BarthHaas latest hop update.
The company published their January article on hop sourcing activity and identified on-going logistic constraints in the UK and Germany. Both countries are furthering new hygiene measures to prevent the Covid-19 spread and avoid contact with truck drivers (e.g., loading by own employees, handing of documents via glass windows). As regards logistics capacities, Germany seems to be confronted with shortages for both air and sea freight, while the UK seems to be short of airfreight capacity, with ocean and road being faced with higher prices.Hops at the forefront of another special IPA
Ode IPA, produced by Castle Danger Brewing, is a dark golden beer with foamy white head, with a tropical fruit-like aroma. Hops are the forefront of this IPA, providing flavour characteristics of grapefruit, mango, pine and slight pineapple while delivering moderate overall hop bitterness.Hop farmers, breweries and a music venue unite to support venues
Baenum Hop Farm, Sibling Reverly and Jolly Scholar Breweries, along with four music venues (Beachland Ballroom, Grog Shop, Happy Dog,and Mahall’s) cooperated to create the “Lights on Lager”. This offering is a four-pack of 16-oz cans with each music venue featured to promote their business. The beer is a dry-hopped lager, at 5.2% alcohol and 35 IBUs.Hop and malt have therapeutic properties
According to a study published by MDPI Antioxidants Journal in December 2020, key beer ingredients, hops and malt, appear to be the basis for an antioxidant called Aliophen®, which is claimed to have chemo preventive effect. The study shows Aliophen® exerts promising health effects, including an anticancer capacity which is presumably associated with its antioxidant properties. Aliophen® is produced and patented by Alipharma, being a 100% natural bioactive extract obtained from selected malts and hops, rich in polyphenols at the original concentrations.Hail storm strip hop vines bare in New Zealand
A hailstorm on Boxing Day (Dec 26th) appears to have destroyed up to half of the hop crop in Motueka (New Zealand). According to farmers in the region, this was the worst hailstorm ever seen, which resulting in over 100mm of hail
on the ground. For the hop harvest expected in March, several farms will be lucky to harvest 50% of expected crop.
The leader in extending the post-harvest life of perishables, announced its RipeLocker technology had extended the life of fresh hops by six weeks. The tests were done in collaboration with CLS Farms and Thomas Hooker Brewing Company, testing 240 pounds of Comet and EI Dorado hops in the brewing process of “Cultivate” beer. The technology allows for fresh hops, that usually need to be used within a few days from harvest (to retain their original form, color and aroma) to be utilized for up to six weeks. This is an important advantage for hop growers, hop dealers, breweries, and ultimately consumers.Hop makes a sticky rice lager unique
Adjunct beers are not new to the America market; however, a sticky rice-based beer is a new entrant. The beer, Thum Phuk Sticky Rice Lager, is produced by Burlington’s Low Daily Brewing company and also includes a special hop not usually used by Milwaukee area brewers. The hops are well known Saaz along with Sorachi Ace hops – a variety created in Japan and known for its herbal and lemony flavours (lemon peel and sharper lemongrass). Other ingredients are pilsner malt, flake rice and sticky rice.New Jersey opens its first hop farm and brewery
Readington Brewery and Hop Farms, one of the largest hop farms in NJ, is opening a beer production facility, to allow customers to enjoy a beer while gazing across their fields of hops. The brewery will focus on classic beers, made with local ingredients, but with beer styles from different regions, including pilsners with German, Czech and US styles. The hop farm will also produce ingredients like pumpkins and raspberries for further beer innovation.Barth Haas corona monitor shows constraints in logistics in Germany and UK
The latest Barth Haas Group Coronavirus monitor continues to illustrate constraints related to logistics, particularly in Germany and the UK. The constraints refer to road, air and sea freight manifested via higher charges and/or longer lead times, due to limited system capacities.Kirin and Trinus co-develop a vinegar drink containing matured hop extract
Kirin subsidiary, INHOP, and Trinus work to develop a new vinegar drink brand, called Hoplus, that contains matured hops. The drink will be produced by Saga Vinegar Co and will have four variations (yuzu, orange, peach and grape flavours). Order are managed by Trinus via a crowdfunding site. Pre-orders are already accepted, as a means to fund manufacturing, with the aim for products to reach customers by February 2021.New Zealand Hops well known for their specific flavours
New Zealand hop varieties are known for their aromatic flavours, especially the Nelson Sauvin, that has aromatic similarities to sauvignon blanc. This particular variety is being used by the Adobe Creek’s Owlbert Einstein IPA. The founder of Adobe Creek says that he finds flavours, like gooseberry and white wine from the Nelson Sauvin variety. Another variety that the brewery likes is Mouteka hop, evocative of zesty lemon and lime.Post-harvest reports show Pacific Northwest planted more hops in 2020
USDA report show that in 2020, Pacific Northwest hop growers planted more acres than in 2019, by 5%, even with market uncertainty due to Covid-19 and historically high hop inventory levels. The planted areas reached 59,174 acres (with an acre typically yielding around 2,000 pounds of hops).Papillon Noir IPA features Enigma and Citra hops
A Vancouver collective that “combines beer, art and community to release limited batches of custom cans designed by local artists,”, called HYPHA Project, announced details of an upcoming release: Papillon Noir (6.5% abv) – a dry, crisp, drinkable double-dry hopped Northeast style IPA featuring Enigma + Citra hops. The balanced collection expresses notes of pinot gris, berries, bright citrus, stone + tropical fruits that will tantalize the senses. Whirlpooling & multiple dry hop additions make this aromatic beer come alive!21st Amendment Brewery launched Hop Solo Hazy IPA
21st Amendment Brewery launched an exclusive brewpub series the CHALKBOARD PROJECT featuring limited edition beers. The series debuts with Hop Solo Hazy IPA (6.5% abv), a lush Galaxy hop forward stunner that is set to be released 24h after being brewed and packaged.
Boortmalt, BASF and Sustainable Agriculture Initiative (SAI) Platform are cooperating to implement BASF AgBalance assessment tool with 800 Irish farmers. The initiative will also allow farmers to achieve an independent verification for the sustainability of their crop production. Boortmalt also announced it received a B score in the Carbon Disclosure Project (CDP) 2020 report, both for climate change and water conservation.Malteries Soufflet to reduce its transport carbon emissions 5% by 2024
Malteries Soufflet signed a commitment through FRET21 to reduce its transport carbon emissions 5% by 2024. Through the commitment, the company will focus on four key elements: degree of loading, the driven distance, the type of transport, and sustainable sourcing.Malteurop
At the end of 2020, Malteurop’s Spanish operation established a bespoke craft brewing division, named InterMaltaCraft, aimed to focus on the local market. This follows a similar path taken by Boortmalt via its divisions such as Belgomalt, Les Malteries, Pauls Malt to focus on the craft brewing sector.Boortmalt Group
Sapporo launched a new beer brand in Japan, “Extra Malt”, using a new Canadian malt produced by Prairie Malt (part of Boortmalt Group). The malt is using PlatinumStar barley variety developed by Sapporo, which contains a reduction of lipids that results in enhanced and prolonged product freshness as well as improved foam stability.
Malt Apprenticeship Week
Muntons Plc held the National Apprenticeship Week 2021 between February 8th and 14th. The event was targeted not only for school leavers, but also to support the development for the leaders of tomorrow.Scotch Whisky hit by US tariffs
The Scotch Whisky Association reports that Scotch Whisky exports have experienced losses of £500million, due to the import tariffs imposed by the US, in retaliation against the EU subsidies given to aircraft maker Airbus. Latest figures suggest that single malt exports have fallen by more than a third, since a 25% tariff was imposed in 2019.The 5 Best Single Malt Scotch Whiskies to sample in 2021.
Single malt Scotch Whiskies offer unique flavour and ‘character’ with a spirit of the place and people that crafted them. The following 5 single malt whiskies are recommended to be trialed in 2021: Ancnoc 18 year old, Balblair 18 years old, Bunnahabhain 12 year old, Old Pulteney 18 year old, and Tobermory 23 years old.Belgomalt releases a spiced malt
At the end of 2020, Belgomalt Belgium, released a Winter infusion malt series formed by adding spice into the malting process. The malt series, to be fully disclosed in 2021, contains three different malts – infusion 1, infusion 2 and infusion 3. This innovation is in response to changing consumer demands for more unique and varied beer offering.Suntory single malt whiskey returns
The 12-year single malt Japanese whiskey Hakushu, produced by Suntory, is being sold again, after being discontinued two years ago. The whiskey is distilled in the northern region of the Southern Japanese Alps. The whiskey will be available in Japan from March 30th at a price of ¥8,500 (USD80) for a 23.7-ounce bottle.Craft Malt Conference goes virtual.
This year, the North America Craft Maltsters Guild decided to move the fourth annual Craft Malt Conference to a virtual space. The conference is scheduled to take place between February 10th and 12th. The guild is expecting that a virtual event will also increase the participation, making the conference more accessible.Boortmalt started production
Boortmalt started production in their new 60k ton malting plant in Ethiopia, which is situated about 100 km from Addis Ababa. In conjunction with other local maltings, Ethiopia will be malt self-sufficient for the foreseeable future. From a local sourcing perspective, Boortmalt intends to procure malting barley from 40,000 smallholder farmers.Four beers brewed with South Carolina’s first malt
Frothy Beard Beer company brewed four beers, including a new red IPA, using Palmetto Malt’s St George malt, the
first and only Southern malting business. The craft malt house was opened in autumn 2019. Since then, Palmetto Malt was used by many local craft breweries – Fat Pig Brewing Co, Baker and Brewer, Hobcaw Brewing Company, Frothy Beard.
Up North Distillery based in Idaho announced the release of their first single malt whiskey. The North Idaho Single Malt Whiskey is distilled from 100% malted barley sourced locally (grown in Northwest) and aged in American oak barrels. The approach follows the company goal to create products “farm to flask”.Wheat and barley malt syrup – a high maltose natural ingredient
‘Sweet Pure M’, a wheat and barley malt syrup ia a high maltose syrup produced from the combination of wheat starch with barley malt through mild processing in order to meet the ISO ‘natural’ definition. With the production process and natural definition, this syrup is fit for use in end-products, (e.g., baking and cereal applications) wishing to make a natural claim.Bushmills’ oldest single malt whiskey
Causeway Collection, revealed by Bushmills, contains 10 cask-finished single malts which vary in age from 9 to 30 years old and will be introduced one brand at a time. Recently, the company revealed its 30-year-Old New American Oak cask single malt. There are 432 bottles in total, with the first 100 being available in 2020 at a price of €700 (US$851) per 700ml with the remaining 332 bottles will be available in 2021.Palmetto Malt and Steel Hands Brewery sign a new partnership
The two companies signed a partnership for Steel Hands Brewery to access malt produced locally, in the state of South Carolina. The planted barley and the produced malt will be used by Steel Hands in its beers during 2021. This is part of initiatives to support restaurants campaigns “from farm to table”.A second distillery to be launched in the Isle of Skye
The second legal distillery to be built on the Isle of Skye in Scotland, will soon launch release a rare offering of a peated single malt whiskey, known as Torabhaig Legacy Series 2017. Production of this limited offering started in January 2017, by a team of nine distillers. The first whiskey is planned for release by February 2021, at a price tag of £50 ($70 USD).Master of Malt relaunches #WhiskeySanta campaign
The online retailer, Master of Malt, is relaunching its popular campaign #WhiskeySanta, according to which customers and social media users can “wish” for any products on the site using the campaign #-tag, and Santa will make some of these wishes come true. The company set aside a budget of £250,000 for this promotion.A 38-year-old single malt scotch whiskey
A Diageo owned distillery, Singleton of Glen Old distillery, located in the Highland whisky region of Scotland, released a 38-year-old whiskey with the longest secondary maturation process in Singleton’s history at 26 years. Maureen Robinson, Diageo Master of Malts, discovered, 26 years ago, a 12-year old single malt whisky that she put through a second maturation process. This whisky is drawn from just 8 casks and only 1,689 bottles are available worldwide and available globally for £2,100 ($2,800 USD) per bottle.United Malt affirms that China barley ban is felt around the world
China’s heavy demand of US corn has pushed up prices of barley and corn in Canada, where these grains sourced in the US are used as feed grains. This is part of part of the second phase of the trade deal with Washington and its decision to exclude Australian barley – China decided to introduce tariffs on Australia’s barley. In corroboration with a less good China crop.
Can straws be biodegradable? This is what Dunkin’ Donuts believe with the straw solution made out of polyhydroxyalkanoates (PHA) a biodegradable polyester created by using bacterial fermentation without requiring an industrial facility and won’t last in the ocean.
Can the energy sector become net zero carbon by 2050? This is what Fatih Biol, the Executive Director of International Energy Agency (IEA), believes. The agency will be publishing a roadmap in May to help the global industry reach net-zero emissions by 2050.
Will airlines achieve zero CO2 emissions? Both Airbus and Boeing believes that is possible. Airbus is designing a turboprop hydrogen jet by 2035, meant to carry ~100 passengers for a distance of 1,000 nautical miles (roughly from Rome to Dublin). While Boeing is focusing on producing commercial aircrafts that will be certified to fly with 100% sustainable fuels by 2030. In either way, the high CO2 emissions currently associated with air travel could be transforming dramatically.
How is Europe doing in the global race for hydrogen power? It appears very well, as Europe is leading in the number of hydrogen-related projects and investments. The European Union has made hydrogen a key plank in its aim to eliminate its GHG emissions by 2050, with plans to install 40GW of electroysers (equipment to produce emission-free hydrogen from water and renewable power). Timeline is over the next 10 years.
Do consumers care about the environment when making purchases? Yes, according to a study from global management and consulting firm, AT Kearney. In 2019, 71% of consumers considered the environment at least occasionally when making a purchase. This percentage increased to 83% in 2020, even under the pandemic conditions.
How to create more space for solar panels? By building a solar farm in the Swiss mountains. The power plant is located on Lac des Toules in Valais, at an altitude of 1,800m. The project won the Swiss, Watt d’Or prize, as the best in renewable energy innovation in 2020.Coca Cola is testing a paper bottle prototype
Coca Cola is testing this summer in Hungary, a paper bottle prototype as part of a longer-term bid to eliminate plastic from packaging. The plan is to distribute 2,000 paper bottles for the company’s fruit drink Adez on-line and is in cooperation with Paper Bottle Company (Paboco), a Danish firm.Out of the Box Thinking & Food for Thought
How does the Covid-19 crisis push us invent and adapt? There appears to be two novel ideas which can be used as examples of new approaches, resulting directly from the pandemic. One comes from the home appliances industry, where producers (Whirlpool, LG Electronics, Electrolux) are incorporating hygienic upgrades into their products – sanitizing heaters in washing machines, and expanded use of germ-killing ultraviolet lights in refrigerators. Another idea is the utilization of sniffer dogs to detect the coronavirus, piloted by Helsinki and Dubai airports, through which dogs are trained to sniff out the virus in 10 seconds with almost 100% accuracy. What a job! Poor dogs!
Did retail progress 10 years in 10 months? This is what the CEO of the American Apparel and Footwear Association believes has happened since the beginning of the pandemic. In this view, all areas of retail business are contributing, including retail, supply chain, sourcing, and technology. The Association’s members, including Calvin Klein, Levi Strauss, Ralph Lauren, Macy’s, adopted an ‘omnichannel’ shopping model, under which customers buy on-line and pick-up in the store, which is now seen as a rule instead of the exception (opposite from pre-pandemic).
Is higher inflation coming in 2021? This is what economics professors and specialist are claiming as a result of the expansion of the broad-based money supply in certain countries, especially in the USA. Inflation results when significant levels of fiscal stimulus are injected by governments around the world to support economic stability during a crisis like the current pandemic. The same conclusion can be drawn also after studying historical data following major shocks or events (e.g., the 1917 Influenza pandemic or the Global Financial Crisis would be examples).
How severe will the Covid-19 pandemic be on the economic environment? The World Bank believes that due to the Covid-19 pandemic, the world economy has lost a decade. Particularly impacted has been global trade and investment, as well as contributions to educational productivity. The World Bank has lowered its’ estimate for the potential of the worldwide growth for the period 2020-2029, to 1.9% down from 2.5% achieved during the last decade.