Craft beers

Craft Beer

New Jersey State offers free craft beers to vaccine recipients. May 4, 2021 Phil Murphy, the governor of New Jersey State, announced the Shot and Beer program, under which residents of New Jersey who receive their first vaccine shot in May will also receive a free craft beer. There are at least 35 New Jersey …

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BrewDog continues its expansion.

BrewDog craft brewer continues its expansion and opened a new BrewDog DogHouse in Edinburgh. This is a beer hotel, bar and terrace in the center of the Scottish Capital. Each room will be equipped with beer on tap, mini bars with their best beers and fridges in the shower for shower beers.  

US Small Business Administration announces official Restaurant Revitalization Fund application and guidelines.

US Small Business Administration (SBA) announced key details on application requirements, eligibility and a programme guide for the Restaurant Revitalization Fund (RRF). The industry was very hard hit by the Covid-19 situation and in support, US President Biden signed into law the American Rescue Plan, where $28.6B are dedicated to RRF. The SBA will administer …

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Massachusetts craft brewers team up to diversify their industry.

Kenary Brewery and Massachusetts Brewers Guild announced the creation of the ‘Hop Forward Equality’ website, to serve as a central clearinghouse for the industry in terms of diversity and inclusion initiatives, book suggestions, job posting and best practices. The duo is also launching a series of training sessions (virtually in the beginning) to help executives …

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Brewers Association publishes 2020 annual craft brewing industry production.

The Brewers Association, representing small and independent American craft brewers, published 2020 industry report that shows both an all-time high number of operating breweries along with the first production decline in the modern craft area. The report shows a decline in market share of 9%, to 12.3% from 13.6% in 2019 and 13.0% in 2018, …

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Augmented reality through packaging – new concept for craft brewers.

A high-tech concept, BEERSCANS, has been developed by Third Aurora and offers a unique virtual display experience from every beer label. The concept uses smartphones to scan labels, and augmented reality to project content back into the can/bottle. The concept was developed by Third Aurora.

Brewers Association published the top 50 craft brewing companies.

The Brewers Association, representing small and independent American craft brewers, published its annual list of the top 50 producing craft brewing companies, shows that 40 of the 50 are small and independent craft brewing companies. The Association presented a comprehensive state of the industry via an online webinar.

The Mosaic State Brewers Collective – a programme promoting diversity

Two Seattle based breweries along with industry stakeholders launch a programme to promote diversity within the industry. The programme is mentorship based and focused to develop future beer industry leaders, who are more diverse. The programme launches this Summer for 10 participants and focuses on practical experience (e.g., recipe design and brewing, cellaring, and packaging), …

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