Carlsberg announces new five year strategy

Carlsberg has announced their new five year strategy, SAIL’27. The main elements for strategy are to deliver organic revenue growth rate of 3-5% annually, and to expand product offerings beyond beer which includes such categories as cider, seltzers and non-alcohol beer.

Heineken Brazil announces investments in Sao Paulo region

Heineken Brazil announced an allocation of R$320M for investments in the Sao Paulo region, focused upon further modernization of the factories in Campos do Jordao, Araraquara, Itu, and Jacarei along with new job creation in the region. The funds are also targeted for sustainability actions and enhanced environmental practices.

AB InBev receives Creative Marketer of the Year award

AB InBev received the ‘Creative Marketer of the Year’ award from the Cannes Lions International Festival of Creativity, which will be presented on June 24th. The company celebrates this award as great recognition for their commitment to harness the power of creative teams and partners around the world.

Fruit beers on the rise

Fruit beers are on the rise as craft brewer offerings look more and more like a menu at a smoothie bar. More sweet and tangy fruits are finding their way into beers, from pineapple to passionfruit. App based craft beer retailer, Travour, has seen an explosion in fruited styles in the last 12 months, with …

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Diageo sells Meta Abo Brewery

Diageo has sold their Meta Abo Brewery in Ethiopia to the French multinational Castel Group, which already owns BGI Ethiopia. BGI has been the major brewery in Ethiopia with over 50 percent market share of beer market in the country. Meta Abo was privatized by the Government of Ethiopia in 2012 and sold to Diageo …

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Distell released details of the proposed Heineken acquisition for the South African based beverage distribution.

The deal represents one of the biggest foreign investments into South Africa in recent times with an offer for R180 per share, valuing Distell at R40.1B (€2.29B). The offer is a 35% and 53% premium over the 30-day and 90-day average share prices to May 17, 2021, respectively, which was the day before an announcement …

Distell released details of the proposed Heineken acquisition for the South African based beverage distribution. Read More »