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Heineken reveals limited-edition football bottles. May 10, 2021 The limited bottle design is featuring the flag of the different qualifying teams to the 2020 UEFA European Football Championship, a major football event held every four years. Due to the pandemic the 2020 Championship will only be played June 11-July 11, 2021. The limited bottle from …

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Big brewers news

Molson Coors signed new partnerships to extend beyond beer, as part of its Beverage Hub. The new partnerships are with Jimmy’s Iced Coffee, Lixir Drinks, Tarquin’s Gin and Twin Fin Rum. Based on the terms of the partnership, the company will be granted exclusive distribution rights for the Southwestern Distillery brands, across established on-trade and …

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Brewers around the world are adapting to lockdowns and supporting vaccination campaigns.

Asahi has invested more than £1M to support the on trade with in-outlet materials, branded parasols, barriers, takeaway cups and mobile bars. While reopening UK pubs, Heineken is offering pint and a haircut, to fix two COVID-generated abstinences are. Molson Coors and Miller Lite team are supporting vaccinations with a limited-edition single sleeve T-shirt (customers …

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ABInBev craft breweries partner with Keep America Beautiful.

As part of Earth Day celebrations, AB InBev craft breweries are partnering with Keep America Beautiful on a number of different community cleanups and restoration initiatives across the US. The projects are funded by six individual $10,000 grants through the ABInBev foundation. The participating breweries are: 10 Barrel Brewing Co, Devils Backbone Brewing Co, Four …

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Heineken USA exclusive partner for UBS Arena.

Heineken USA signed an exclusivity partnership with UBS Arena, a last generation entertainment location of New York Islanders Hockey Club. According to the partnership, Heineken will be the exclusive marketing partner for beer, cider and hard seltzer.

Big brewers’ news

South African Brewery (SAB), part of AB InBev is replacing its broad-based black economic empowerment scheme SAB Zenzele, when the scheme reaches maturity in May 2021, with a new program ‘Zenzele Kabili’, opening up a R5.4B (USD 380M) opportunity in AB InBev shares. AB InBev is nominating Vineet Sharma as the company’s VP of Marketing …

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Carlsberg Myanmar to reduce production capacity

Carlsberg Myanmar is reducing its beer capacity due to demand reduction, on the back of escalating tumult in Myanmar. The company has no contract with the new authorities controlling the troubled nation.

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